Agencies need more from an influencer marketing platform than access to a large database of profiles.
The right platform should help an agency manage influencer campaigns efficiently, reduce manual execution and support more clients without requiring the team to grow at the same rate.
Here are five areas to consider when comparing influencer marketing platforms for agencies.
1. What Features Should an Influencer Marketing Platform Have?
What should an influencer marketing platform include? For agencies, finding influencers is only one part of running a campaign.
If the platform stops at influencer discovery, the agency may still need to handle outreach, coordination, content management, payments and reporting separately.
Look for a platform that supports more of the campaign workflow and end-to-end, rather than simply giving your team another database to search.
2. How Can Influencer Marketing Platforms Automate Campaign Management?
Can influencer marketing platforms automate campaign management? Yes, but the level of automation can vary considerably between platforms.
Agencies should check which tasks still require manual work. These could include influencer sourcing, outreach, contracting, content review, replacements and payments.
With AtisfyReach, automation continues beyond influencer allocation. The platform also supports areas such as content management, influencer replacements, payments and performance tracking, so agency teams have less campaign coordination to manage manually.
3. Can Influencer Marketing Platforms Help Agencies Scale Campaigns?
How can agencies scale influencer marketing campaigns? One way is to reduce the amount of manual work required for each new campaign.
An agency platform should make it possible to manage greater campaign volume without rebuilding the same workflows for every client.
This becomes increasingly important as the number of campaigns, influencers and markets grows.
4. What Reporting and Performance Data Should Influencer Marketing Platforms Provide?
What reporting should an influencer marketing platform provide? Agencies should be able to understand overall campaign performance as well as how individual influencers performed.
Useful post-campaign reporting can include:
- Campaign performance
- Influencer-level performance
- Cross-platform results
- Post-campaign insights
AtisfyReach also provides predictive campaign forecasting, giving agencies visibility into expected performance even before a campaign launches.
5. How Do You Choose the Right Influencer Marketing Platform for Your Agency?
What makes an influencer marketing platform suitable for agencies? Technology should support the agency’s service, rather than take over the client relationship.
Consider who controls campaign strategy, how much execution remains with your team, how the platform is priced and whether taking on more campaigns will require additional headcount.
AtisfyReach works as the technology layer behind an agency’s influencer marketing service. The agency keeps the strategy and client relationship, while the platform becomes a tech layer and handles more of the campaign execution.
Influencer Marketing Platforms for Agencies: What Matters Most?
The best influencer marketing platform for an agency is not necessarily the one with the largest influencer database.
Look at what happens after the campaign brief comes in:
- How much can the platform execute?
- What data does it provide?
- And can your agency take on more influencer campaigns without adding the same amount of manual work?
See how AtisfyReach can support your agency’s influencer campaigns. Book a free demo.
