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Influencer Marketing Knowledge
5 Things Brands Should Look at Beyond Follower Count
You have found an influencer who looks promising. What should you check next? Before adding them to...
Why Follower Count Is Not the Best Way to Choose Influencers
Follower count is one of the easiest numbers to see when choosing influencers for a campaign. It is public, simple to compare and useful for understanding the potential size of an influencer’s audience. It is also easy to give that number more weight than it deserves....
3 Questions Before Using Trends in Influencer Campaigns
Social media trends can give influencer campaigns a timely creative angle, but spotting a popular format is the easy part. Deciding whether your brand should use it takes a little more thought. Before adding a trending sound, format or idea to your influencer...
Why Influencer Marketing Campaigns Don’t Need to Chase Trends
There is always something trending on social media, and brands naturally want to be part of what people are watching and talking about. The right TikTok sound, Reel format or cultural moment can give influencer content a timely creative angle when it fits the brand,...
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