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Latest Blogs

How To Make New Year’s Resolutions Work for Your Brand

How To Make New Year’s Resolutions Work for Your Brand

January is here and with it comes that contagious new year, new me energy.  As your audience vows to hit the gym, save for their dream trip, or finally take self-care seriously, there’s one thing they need: a little nudge to keep those promises. Enter your brand,...

API vs Scraping: Why APIs Are Smarter and Safer

API vs Scraping: Why APIs Are Smarter and Safer

Think every platform offering influencer data is your golden ticket to successful campaigns and perfect brand-creator matches?  Time for a reality check! While many platforms promise the world, most are using scraped data – that’s just surface-level, public...

How to Create a Magical Holiday Influencer Campaign

How to Create a Magical Holiday Influencer Campaign

The holiday season is the ultimate time for brands to shine, and influencer campaigns can bring that sparkle to life. Think about it: Christmas is more than just a season—it’s an emotion, a celebration, and an opportunity to connect with audiences on a deeply personal...

Christmas Is Coming, APT Takes Over & 2024 Recaps Begin

Christmas Is Coming, APT Takes Over & 2024 Recaps Begin

As the holiday season kicks off, social media is lighting up with all things festive – and we’re not just talking about the twinkling lights on your tree.  From viral Mariah Carey moments to creative tree-decorating videos, this Christmas your feed is about to...

Why Micro-Influencers Are the Secret Weapon for Brands

Why Micro-Influencers Are the Secret Weapon for Brands

In the wild world of social media, brands face a crucial decision: go for the mega influencer with millions of followers or bet on micro-influencers with smaller but way more engaged audiences. Spoiler alert: the smart money often leans toward the little guys! ...

Supercharge Your Marketing Funnel with Influencers

Supercharge Your Marketing Funnel with Influencers

Influencer marketing is so much more than curated photos and catchy hashtags. It’s a powerful tool that can turbocharge your brand’s marketing funnel by guiding potential customers from discovery to purchase, in a way that feels natural and authentic. The magic?...

Spooktacular Halloween Trends on Instagram: Ghosts, Cakes and Domingo

Spooktacular Halloween Trends on Instagram: Ghosts, Cakes and Domingo

Halloween is here and Instagram has fully embraced the eerie magic of spooky season! From hauntingly good sounds to adorable ghost dogs, your feed is lighting up with all the festive fun you could ask for. If you’re craving some Halloween-inspired content, something...

How to Budget for Your Influencer Marketing Campaigns (and Crush It!)

How to Budget for Your Influencer Marketing Campaigns (and Crush It!)

Let’s be real: traditional digital ads are losing their spark. People are scrolling right past those display ads and hitting “skip” faster than ever. Meanwhile, influencer marketing is taking off! Why? Because people trust real voices - especially those they follow on...

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