March 2025 has been officially declared the “Great Meme Drought of 2025” – or, for those who enjoy a touch of drama, the “TikTok Great Depression”.
Users are ironically mourning the supposed lack of fresh viral memes, flooding the platform with posts about the absence of trends. But here’s the plot twist – while everyone was busy lamenting the drought, new trends were quietly taking over.
For brands, this is a golden opportunity. With less meme chaos in the mix, your content has a better chance of standing out. Here’s how you can jump on the latest viral moments and make them work for you.
Amanda Seyfried’s Joni Mitchell Cover
Amanda Seyfried’s dreamy rendition of California by Joni Mitchell on The Tonight Show has become a TikTok sensation, with users transforming it into the perfect backdrop for their sentimental throwback moments.
People are sharing clips from their travels, reminiscing about peaceful getaways and reliving simple joys.
How Brands Can Use It:
- Travel & Hospitality – The sound is all about cherishing memories, making it a perfect fit for brands in the travel space. Showcase customer throwbacks from their past stays – whether it’s a serene beach retreat, a cosy mountain cabin, or a memorable road trip, your brand can help people relive their favorite travel moments.
- Fashion & Lifestyle Brands – Think effortless elegance. Capture your products in peaceful, everyday moments – imagine a flowing dress in the breeze, a cup of coffee at sunrise, or your accessories nestled in a cozy nook.
- Beauty & Wellness Brands – Show off your products in serene, self-care scenes. From luxurious skincare routines to candlelit bath escapes, invite your audience into a world of relaxation, where your product becomes part of their personal retreat.
@mattloveshair feels like that uhaul rolled up this hill with all our stuff yesterday ❤️🌅🌴
♬ Amanda Seyfried Covers California by Joni Mitchell – FallonTonight
Doechii’s ‘ANXIETY’
An unreleased song from Doechii’s early YouTube days has resurfaced, and users are making it a meme-worthy anthem. People are using the sound to share their daily anxieties — both funny and painfully real – while others are joining a ‘90s-inspired dance trend.
A productivity app could show someone panicking over a missed deadline, only to reveal that their smart scheduling tool saved them at the last second.
How Brands Can Use It:
- Service-Based Brands – Show a common customer pain point and how your brand solves it: “Me trying to book a flight alone vs Me using [Your Brand].”
- Tech Brands – Play on workplace anxieties: “Me when my WiFi cuts out mid-Zoom call.”
@singaporepoliceforce Somebody’s watching me and it’s not the police! Real cops will NEVER call to ask for your bank details or transfer money. Stay alert 👮❌ #freshprince #anxiety #doechii #willsmith #singaporepoliceforce #safeguardingeveryday ♬ original sound – Singapore Police Force
‘Ooh, Piece of Candy!’
This Family Guy soundbite has found new life on Instagram Reels, with users showcasing their biggest shopping weaknesses.
The format is simple: a series of tempting products, each picked up dramatically to the “Ooh, piece of candy!” voiceover.
A luxury stationery brand could show someone picking up an expensive fountain pen, a leather-bound notebook, and premium paper – each accompanied by “Ooh, piece of candy!”
How Brands Can Use It:
- Beauty & Skincare – Show off your most tempting bestsellers: “Me swearing I won’t buy another lip gloss… but this shade is different.”
- Fashion & Accessories – Feature a must-have collection: Sneakers, handbags, or sunglasses that customers can’t resist.
- Food & Beverage – Highlight indulgent treats: A limited-edition dessert or the latest seasonal latte drop.
Birds of Spring
A peaceful, nature-inspired track featuring birds chirping and soft piano melodies, Birds of Spring is the new go-to sound for mindfulness, relaxation and slow living. Users are pairing it with nature scenes, cosy home moments and creative processes.
Think: Misty forests, golden sunrises, self-care rituals and slow-motion painting sessions. A sustainable skincare brand could show a slow-motion unboxing of their all-natural products, followed by a calming self-care routine using Birds of Spring as the background audio.
How Brands Can Use It:
- Wellness & Self-Care Brands – Feature relaxation products like candles, essential oils, or cosy loungewear.
- Travel & Outdoor Brands – Showcase eco-friendly retreats, scenic hiking trails, or glamping setups.
- Artists & Makers – Film a detailed, satisfying process video of your craft (pottery, painting, baking, etc.).
My Camera Roll
The “Give Me Money or I’ll Leak Your Camera Roll” trend may not be new, but it’s making a strong comeback.
This lighthearted meme imagines a hacker demanding ransom in exchange for keeping a user’s camera roll private.
Instead of panicking, people are embracing the joke – revealing their camera rolls, which typically contain nothing scandalous, just a mix of chaotic, wholesome and hilariously mundane snapshots.
How Brands Can Use It:
- Small Businesses & Creators – Give followers a candid peek behind the scenes. Share clips of your workspace, order packaging or your products.
- Corporate & Team-Focused Brands – Humanise your brand by introducing your team, showcasing company culture, or posting real, unfiltered moments from events and office life.
- Product-Based Brands – Turn it into a “month in review” featuring customer UGC, product launches, development sneak peeks, or even funny outtakes from content shoots.
In a social media landscape that’s quieter than usual, your brand has the perfect chance to shine. These trends are a golden opportunity to showcase your personality, resonate with your audience and make a lasting impact. Don’t just watch the trends – join in and make them your own.
Ready to stand out? Book a demo today.
