June didn’t overthink it.
It was loud, fun, and refreshingly direct. Audios came with an attitude. Edits came with speed. Content leaned into whatever made people stop and feel something. It could be a dramatic “No,” a confident outfit change, or a cheeky growl paired with bold styling.
Across Instagram and TikTok, influencers made their point quickly. Some trends poked fun at everyday moments. Others flexed personal style, post-workout pride, or someone else’s impressive collection. The energy was clear. If it made you pause or smile, it stayed on your feed.
Here are six trends brands and influencers are riding right now and smart ways you can show up in them.
“What Do You Think I’m Going to Say to You?” Trend
This audio is all about the obvious answer. Influencers are using it to call out moments where someone should know better, but still needs to be told. It’s blunt, dramatic, and surprisingly relatable. The setup leads with tension, and the payoff is a firm “No.” Perfect for opinions, hot takes, or drawing boundaries.
It works best when there’s a clear moment of disbelief or refusal that feels painfully familiar in your space.
How Brands Can Use It
- F&B and Wellness: Use it to reject food myths, trendy but unhelpful habits, or common misconceptions.
- Finance and Lifestyle: Call out bad money decisions, outdated advice, or poor planning moves.
- Tech and Education: Shut down overcomplicated tools with a clear “No,” then show how your product does it better.
“Imma Be Taking Them Pics” Trend
Strike a pose. This audio from the Black Eyed Peas is a fun, sassy way for influencers to show off their inner supermodel. It’s bold, catchy, and built for moments that deserve a little extra spotlight. Whether it’s a fashion flex or a location reveal, the energy is confident from the first beat.
Influencers are using it to highlight outfits, transitions, or glow-ups. It’s all about showing up with style and making the feed look good while doing it.
How Brands Can Use It
- Fashion and Beauty: Great for styling reels, outfit reveals, or influencer-led transformation content.
- Influencer Campaigns: Invite influencers to turn this into their power moment while naturally featuring your product, whether it’s clothes or food.
- Retail and Events: Use it to showcase visually exciting spaces or recap high-energy brand moments.
“Fit Check” Trend
The classic fit check is back with a quicker, sharper edit. Influencers are using fast cuts to flash through multiple looks, turning outfit videos into quick montages. It’s high energy, scroll-friendly, and packed with personality.
This trend is popular because it makes the most out of every second. Each transition adds movement, style, and a new way to feature more in less time.
How Brands Can Use It
- Retail and E-commerce: Show different styles, colours, or variations in a quick visual rundown.
- Fashion and Beauty: Let influencers style multiple outfits or looks in one short video using your products.
- Product Launches: Preview collections or bundles one item at a time with fast, punchy cuts.
“Fridge Grab” Trend
This trend keeps it simple. A fridge opens, a drink is grabbed, and when the door closes, there’s a perfectly placed screenshot of a Strava workout or race summary. It’s either the ultimate post-workout flex or just a funny way to show off your stats in the most casual way possible.
Influencers are using it to celebrate big runs, poke fun at their pace, or just give their followers a peek at what they’ve been up to. It’s low effort but oddly satisfying.
How Brands Can Use It
- Fitness and Wellness: Partner with influencers to feature your drink as their first grab after a long workout.
- F&B: Use this trend to associate your product with recovery, refreshment, or a well-earned reward.
- Apps and Wearables: Let users show off their stats in a creative way that feels authentic and repeatable.
@faizalakew join the trend #fridge #strava #cyclist #cycling #roadbike #fyp #trend ♬ original sound – aeholland
@roxyyyrun Here you go, your Strava Fridge Trend Tutorial
♬ original sound – aeholland
“Grrr” Trend
This trend uses an audio track made entirely of exaggerated “grrr” sounds, giving influencers a fun and slightly feral way to show off their outfits or new buys. The vibe is playful, dramatic, and full of personality.
It’s usually paired with bold photos or videos that match the sound’s over-the-top energy. Think strong poses, standout styling, or anything that makes you go “grrr” in the best way.
How Brands Can Use It
- Fashion and Beauty: Let influencers use the sound to highlight bold outfits, new collections, or statement looks.
- Retail or E-commerce: Use this trend to showcase products with edge or attitude, especially for younger audiences.
- Influencer Campaigns: Keep it simple. Let the audio and visuals do the talking while your product takes centre stage.
@makeup_shop_showroom 🍷🍷🍒NUESTRO CLÁSICO LIP COMBO VINO 🍷🍒🍒#paratiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii #sale #lipbalm ♬ GRR – Fantomel
@ruhii.nysh Yellow today #work #TIKTOK #outfit #FYP #BENGALI #JEWELLERY ♬ GRR – Fantomel
“Showing Off Your Partner’s Collection” Trend
This trend is a wholesome flex. Influencers are turning the spotlight on their partner’s collection. It could be sneakers, fragrances, Pokémon cards, or collectibles, like Lego. The camera pans across the display, and the admiration is clear. Sometimes it’s serious, sometimes it’s playful, but it always feels personal.
It works because it blends pride and curiosity. The audience gets a peek into something meaningful, and the influencer gets to celebrate what makes their partner unique.
How Brands Can Use It
- Retail and Collectibles: Encourage influencers to highlight your product as part of a collection that deserves attention.
- Fashion, Fragrance, and Tech: Show how your products become part of someone’s lifestyle, not just a one-time purchase.
- Lifestyle and Gifting: Use this format to promote gift ideas, shared interests, or products people grow attached to over time.
@sherrinandyixi everybody BETTER be nice
♬ original sound – sherrin and yixi
@samandjessofficial He wanted to show you his Lego collection 🥰 #fyp ♬ original sound – Sam & Jess
June’s Trends Speak with Style and Intent
This month’s trends were anything but subtle. They were expressive, confident, and easy to remix. For brands, that’s the opportunity. You don’t need a perfect setup or polished production. You just need the right moment, the right influencer, and a format that feels native to the feed.
If you want to stay ahead of what’s working, work with influencers who live where these trends happen. Let AtisfyReach help you find your perfect match.
Book a demo and see how we make influencer marketing faster, easier, and built to keep up with what’s trending.
