UFC Refresh Achieves 34% Engagement With Smarter Influencer Marketing

UFC Refresh is one of Asia’s most trusted coconut water brands, known for bringing premium Thai coconut water to health-conscious consumers. Their latest creation, UFC Refresh Coconut Twist, does exactly what the name promises. It blends pure coconut water with creamy coconut flesh puree, giving it a richer, more indulgent taste.

It is also lower in sugar, cholesterol-free, vegan, and halal-certified. In other words, it ticks all the right boxes for today’s wellness-minded shopper.

But there was one problem. In a world of flashy drinks, niche wellness trends, and a million brands fighting for attention, how do you turn Coconut Twist into the drink people crave, remember, and buy?

The Campaign Objectives

The idea was simple. Turn UFC Coconut Twist into the drink that kept showing up. The one people spotted on their feed, saved to their recipes folder, picked up in stores, and poured into their next glass.

To get there, UFC Refresh needed visibility and they wanted the product to feel relevant, desirable, and part of everyday routines.

The campaign set out to:

• Make UFC Coconut Twist the drink audiences were seeing, saving, and talking about on TikTok and Instagram.
• Inspire them to try it for their morning coffee, afternoon snack, or tropical dessert recipe.
• Cement UFC Refresh as the functional beverage brand that balances wellness with indulgence.

Challenges

Matching influencers to the right audience

Wellness is trendy. So is clean eating. So are hundreds of products claiming to be the next big thing in functional beverages.

UFC Refresh didn’t want to land in the middle of that noise. They needed influencers whose audiences were already tuned in to wellness, hydration, and recipe content. People who didn’t just post for engagement but influenced real behaviour.

Juggling Multiple Platforms and Formats

One platform is hard enough. Now add two—TikTok and Instagram—each with its own rhythm, style, and best practices. Then add Stories, Reels, Videos and Posts into the mix. You get the picture.

Manually managing content timelines, creator briefs, approvals, and performance across platforms wasn’t just overwhelming—it was inefficient.

Consistent messaging at scale

The product was simple to love but easy to overlook if messaging was inconsistent.

UFC Refresh needed every influencer to reinforce the same key points:

• Coconut water with coconut puree
• Creamier, coconut-forward taste
• Lower sugar, no preservatives
• From Thailand’s coconut belt

One influencer forgetting to mention the source. Another leaving out the creamy texture. It all adds up to lost impact. Managing this manually across dozens of influencers and platforms? Not exactly sustainable.

Driving high performance on both TikTok and Instagram

TikTok moves fast. Hooks need to grab attention in seconds. Instagram Reels offer a deeper, more curated experience.

UFC Refresh wanted both. The instant, high-reach power of TikTok and the aspirational, lifestyle-led pull of Instagram. Balancing these two platforms while managing influencer selection, content approvals, and performance tracking could have become overwhelming.

Our Solution

Turning the product into a must-try drink meant getting a lot of moving parts to work together. The campaign needed the right influencers, the right content, and the right message consistently delivered across platforms. It also needed speed and clarity to keep up with the pace of TikTok and Instagram.

AtisfyReach helped make that possible.

Smarter Campaign Setup

With AtisfyReach, UFC Refresh skipped the slow start. They configured the campaign once, uploading key messages and goals. From there, the platform handled influencer matching, briefing, and onboarding.

No chasing down influencers. No long email threads. The team stayed focused on the bigger picture, like planning the strategy.

Automated Influencer Selection

Finding influencers who align with your brand should not be guesswork. AtisfyReach’s AI-driven matching surfaced influencers whose audiences were already engaging with hydration, wellness trends, and functional drinks.

That alignment is why the campaign worked so well. The content didn’t feel forced. It looked like something these influencers would naturally post. Their audiences responded.

Streamlined Campaign Management

Juggling multiple platforms, content types, and influencers is where many influencer campaigns lose momentum.

With AtisfyReach, UFC Refresh had one platform to manage it all. The team could:

• Track content progress and approvals
• Ensure every post delivered the right message
• Monitor results in real time

Managing influencers across both social media platforms became seamless. The team could see what was working and keep the campaign moving forward.

Results

• SGD0.11 Cost per Reach, bringing the product to a wide, relevant audience
• 34.0% Engagement Rate by Reach, showing how strongly the content connected with viewers
• 70.0K Total Reach, across a perfectly balanced mix of TikTok and Instagram content

But numbers tell only part of the story.

The true win was how UFC Coconut Twist became part of everyday conversation. Coffee routines. Tropical desserts. Hydration tips. Audiences were not just watching. They were trying it, posting about it, and making it part of their own rituals.

Your next high-performing campaign starts here

Influencer marketing should be smarter than a copy-and-paste strategy. It should connect the right product to the right audience through content that resonates.

That is what UFC Refresh achieved with AtisfyReach. Automated matching, streamlined campaign management, and real-time analytics turned what could have been an overwhelming process into a high-performing campaign that delivered results.

If you want to see what smarter influencer marketing looks like, we would love to show you. Book a free demo today.