How Maaz Grooming collaborated with AtisfyReach to boost engagement by 20%

Maaz Grooming is a prominent grooming and personal care brand dedicated to providing high-quality products for men’s hair and beard care. Founded with the vision to elevate men’s grooming standards, Maaz Grooming offers a range of products that cater to various grooming needs, including shampoos, conditioners, and beard care solutions.

Despite offering high-quality grooming products with distinct features such as natural ingredients, innovative formulations, and a commitment to sustainability, the brand encountered challenges in capturing the interest of new customers towards its products.

It is in this context and with such an awareness that Maaz Grooming engaged AtisfyReach to unlock the full potential of influencer marketing, having the ambitious goal to significantly increase awareness and then convert reach into company’s revenue.

Challenges

Need for a tool to enhance campaign reach

The company soon found out that producing high quality products is not enough to ensure customer acquisition. In a market saturated with countless grooming brands, standing out and effectively attracting customers, first to raise awareness and then to make a purchase, is challenging.

Boost engagement through collaborations with influencers with real audience

Maaz Grooming was struggling to identify influencers that could create engaging and authentic content showing men while using their shampoo and showcasing its benefits for hair growth. The company was also aware that the number of followers alone is not a good indicator of the potential performance of an influencer, as followers can be fake or bought.

Atisyreach’s Solution

Streamlined process for influencers sourcing

Maaz Grooming faced difficulties in accurately identifying the most suitable influencers and verifying the authenticity of their audiences. They sought a more reliable and scalable tool to streamline this selection process. Maaz Grooming partnered with AtisfyReach to help define the best influencer marketing strategy for a successful social media campaign.

AI-algorithm to identify authentic influencers

Advanced algorithms identified influencers whose values and audience demographics perfectly aligned with Maaz Grooming’s brand ethos. This ensured that influencers had a genuine interest in grooming and personal care, effectively amplifying the brand’s unique selling propositions (UPs) to a receptive audience.

Tool to identify the quality of the audience of influencers

The AtisfyReach matching algorithm utilises AI to detect fraudulent influencers and verify genuine follower counts by analysing views and engagement rates. Additionally, the algorithm considers how consistently selected influencers perform to keep audience interest high and ensure ongoing relevance of their content.

Simplified management process

Atisfyreach simplified the campaign process, allowing influencers to deliver focused content that aligns with Maaz Grooming’s messaging with minimal coordination. Clear campaign briefs facilitated efficient communication of USPs, optimising time and resources.

Results

The first step to a successful influencer marketing campaign is to generate a significant number of views and user engagement. Generating sales then occurs almost automatically.

With the robust support and strategic data-driven guidance provided by AtisfyReach, Maaz Grooming achieved their goals and experienced their business growth.

Let’s measure success by looking at the metrics:

• Total reach 61% greater than typical expected reach for the industry
• Cost per reach of $0.02, 96% lower than typical cost per reach for the same industry type
• Highest engagement rate (by reach) of 20% with Instagram reels and stories, over ten times bigger than industry benchmark.