Loacker’s 100th Anniversary Powered by AI-Driven Influencer Marketing

About the Brand and Product

Few snacks stir up nostalgia the way a Loacker wafer does.

For over 100 years, the brand has stood for pure goodness, delighting families with its signature crunch and quality ingredients from the Dolomites. In Singapore, that legacy is alive and well, a name that sparks memories of childhood treats and family moments shared over a packet of wafers.

Anniversaries are not just about looking back. For Loacker, the 100th anniversary was also about creating new memories. To celebrate, the brand partnered with local favourite Kazo to design a limited-edition Loacker x Kazo Dessert Box. With its gold-dusted Tortinas and curated flavours, the collaboration was made for Instagram, sparking curiosity and conversation while paying tribute to Loacker’s century-long story.

The Campaign Objectives

The 100th Anniversary campaign was a chance to bring the past and present together. Loacker set out to:

• Build awareness of its 100-year heritage and remind fans why the brand is still here today.
• Create buzz with the exclusive Loacker x Kazo Dessert Box, designed to feel premium yet playful.
• Engage audiences through authentic influencer storytelling that tapped into nostalgia and family moments.
• Deliver strong engagement and reach on Instagram while keeping costs efficient.

The Challenges

Making nostalgia relevant for younger audiences

Loacker is a brand many grew up with, but younger audiences live in a world of fast-moving content and trends. The challenge was to make a 100-year-old name feel relevant on Instagram, where authenticity rules and attention spans are short.

Keeping brand messaging authentic

Every post needed to highlight the anniversary and Loacker’s values of quality and heritage. At the same time, influencers had to share stories in their own style, so the content felt genuine rather than scripted.

Driving efficiency in influencer campaigns

Big celebrations often mean big budgets. The challenge was to turn excitement into measurable awareness while keeping reach and engagement costs well below industry averages.

Choosing the right influencer mix

The campaign needed influencers who could connect with families, foodies, and millennials. Not just anyone could strike that balance of nostalgia, warmth, and visual appeal.

Our Solution

AI-powered influencer selection

AtisfyReach used its AI-powered matching system to identify influencers who could connect with Loacker’s audiences in a way that felt authentic. Influencers were selected for their ability to share personal stories, highlight family moments, and spark nostalgia that felt natural on Instagram.

Consistent storytelling with clear briefs

Clear campaign briefs kept everyone anchored to the same themes: 100 years of Loacker, pure goodness, and quality ingredients. At the same time, influencers were encouraged to bring their own favourite flavours and personal touches, which kept the campaign consistent without losing personality.

Data-driven budget optimisation

AtisfyReach’s performance analytics shaped where the budget went. Spend was directed to influencers predicted to drive stronger engagement, which resulted in costs landing well below benchmarks.

Simplified campaign management

From campaign configuration to content tracking, AtisfyReach managed the process at scale. This allowed Loacker to focus on the big picture while ensuring every post stayed authentic and safeguarded the brand’s reputation.

The Results

• 155.6K people reached on Instagram, expanding awareness for Loacker’s 100th anniversary.
• 21.3% Engagement Rate By Reach, performing well above industry benchmarks.
• $0.10 Cost Per Reach, significantly lower than the benchmark range of S$0.20 to 0.30.

The combination of nostalgia, the exclusive dessert collaboration, and eye-catching visuals turned the campaign into a highly efficient awareness effort that connected meaningfully with audiences.

Influencer marketing strategies brands can learn from Loacker

The Loacker 100th Anniversary showed that heritage brands can stay relevant when they connect with audiences in authentic ways. With the right mix of storytelling, influencer voices, and visually engaging content, a milestone can be more than a celebration. It can spark conversations that feel personal and leave a lasting impression.

AtisfyReach supported this by simplifying influencer selection, providing clear briefs that encouraged individual storytelling, and optimising budgets for efficiency. The campaign reached the right people in a way that felt both genuine and measurable.

For brands looking to achieve the same, influencer marketing works best when strategy meets authenticity. Book a demo with us to learn more.