AI-Powered TikTok Live Influencer Marketing for LELE Bakery

About the Brand

Father’s Day can be one of the busiest periods for bakeries. People are already looking for cakes, but with so many options available, getting them to choose yours is the real challenge.

For LELE Bakery, the campaign focused on meeting customers while they were actively deciding. Through TikTok Live, viewers could discover the cakes, ask questions, and place their orders in the same session.

Having sold over 100,000 cakes across nine years in Singapore, the brand already had strong credibility. The objective was simple: turn that trust into conversions.

The Campaign Objectives

The Father’s Day campaign aimed to:

• Drive direct sales through TikTok Livestream
• Position LELE Bakery as a trusted choice for Father’s Day celebrations
• Build purchase confidence through live product demonstrations
• Convert viewer engagement into immediate orders

The Challenges

Turning a livestream into a checkout

Joining and watching a livestream is easy. Deciding to buy a cake through the livestream takes more confidence.

The campaign needed to keep viewers engaged while helping them feel comfortable enough to place an order before the session ended.

Helping customers make a decision remotely

Buying a cake is often a sensory decision. People want to know how it looks, how large it is, how sweet it tastes, and whether it suits the occasion.

The livestream needed to answer those questions as naturally as possible.

Removing common purchase barriers

Questions around flavours, delivery, collection and pricing can easily interrupt the buying journey.

Giving viewers those answers at the right moment helped keep them focused on completing their purchase.

Our Solution

Matching influencers by audience fit, not follower count

We matched Dermal Therapy to verified influencers across lifestyle, family, and wellness communities, selecting on audience fit, engagement history, and past campaign performance. Not who looked impressive in a spreadsheet. Someone where people would actually believe.

The influencers did not open with product features. They opened with the feeling everyone recognised: that specific, distracting discomfort of skin that will not leave you alone.

Structuring the livestream around customer questions

Structured campaign configuration helped shape each livestream around the information customers were most likely looking for.

Cake flavours, serving sizes, Father’s Day gifting ideas, delivery arrangements and ordering details were introduced throughout the session, giving viewers the confidence to purchase without disrupting the flow of the livestream.

Using live performance insights throughout the campaign

Every livestream generated immediate feedback through comments, questions and viewer engagement.

These insights helped identify which products and conversations attracted the strongest response, allowing the campaign to maintain momentum across all three livestream sessions.

The Results

• SGD 7.46K Gross Merchandise Value generated across 3 TikTok livestreams, demonstrating how TikTok Live translated viewer engagement into revenue
• 145 units sold, reflecting strong purchase intent throughout the campaign
• Average selling price of SGD 50.44 per unit, highlighting the commercial value of each sale

Together, these results highlight how trusted livestream influencers and creators can build audience confidence, foster genuine engagement, and encourage purchase decisions.

Why This Livestream Campaign Worked

Buying a celebration cake usually comes with a few questions.

Will everyone like the flavour? Is the size right? Can it be delivered on time?

TikTok Live gave customers the chance to have those questions answered immediately. They could see the cakes up close, hear genuine recommendations, and interact with the host before making a decision.

That experience mirrors how many people already shop today. They look for recommendations, ask questions, and buy once they feel confident. Bringing those moments together in a single livestream helped shorten the journey from interest to purchase.

If you are exploring livestream campaigns, book a demo to see how AtisfyReach matches your brand with the most relevant livestream influencers and creators to drive measurable results.

Learn more about how other brands are using AtisfyReach for their influencer marketing campaigns in Singapore and more.