What Drove 26.2% Engagement for Herbal Pharm’s AI-Powered Influencer Campaign?

About the Brand

Anyone who enjoys their food knows the feeling. You have a good meal, perhaps eat a little more than planned, and your stomach has something to say about it afterwards.

Herbal Pharm Singapore’s GutShield Pro+ supports digestive health, making it especially relevant to people who love their food but occasionally deal with bloating, indigestion and digestive discomfort.

That gave influencers plenty of relatable experiences to work with, from late-night meals and busy schedules to enjoying everything the hawker centre has to offer.

The Campaign Objectives

The GutShield Pro+ campaign focused on:

• Growing awareness across Instagram and TikTok among audiences interested in food, lifestyle and wellness
• Making digestive health more relatable through everyday experiences with bloating, indigestion and eating habits
• Showing how GutShield Pro+ fits into different routines, from busy schedules and late-night meals to eating out and travelling
• Driving engagement through influencer-led storytelling that felt personal and relevant to each audience

The Challenges

Making digestive health easy to talk about

Bloating and indigestion are experiences many people know, but digestive health can quickly become a dry topic on social media. GutShield Pro+ needed to get the message across without turning an Instagram Reel into a health lecture.

The challenge was finding a way to talk about gut health that people would actually want to watch and engage with.

Introducing a supplement without making content feel like an ad

Supplements appear frequently across wellness content, so another product introduction could easily disappear into the scroll.

With awareness as the main objective, the campaign needed influencers who could lead with something people recognised from their own lives, then introduce GutShield Pro+ without making the Reel feel overly promotional.

Making one product work across different routines

Digestive discomfort can happen for many reasons, from rushed meals and late-night eating to travel and enjoying one too many dishes at the hawker centre.

The campaign needed enough variety to speak to these different experiences while keeping the key GutShield Pro+ message consistent across a group of influencers.

Our Solution

Finding influencers who could make the topic relatable

AtisfyReach’s AI-powered influencer selection matched the campaign with influencers across food, wellness and everyday living whose audiences would recognise the experiences behind the campaign.

That gave each influencer a credible reason to talk about the product through their own habits, whether they loved eating out, travelled frequently or regularly shared the realities of a busy schedule.

Giving influencers room to tell their own stories

Our campaign configuration gave every influencer the product information and key messaging they needed, then allowed them to tell the story in their own voice.

One influencer opened with the reality of loving food while dealing with indigestion, while another asked viewers whether they ever felt bloated after a meal. These personal angles kept the campaign varied while still bringing viewers back to the same product message.

Learning from what people actually engaged with

Performance reporting provided a closer look at the content and messaging that generated the strongest response throughout the campaign.

Influencers who opened with specific experiences such as bloating and indigestion generated some of the strongest engagement, while personal stories also performed better than content that introduced the product too early. These findings gave Herbal Pharm Singapore useful direction on the hooks, stories and formats worth developing further in future campaigns.

The Results

• 78.9K Cumulative Reach across Instagram Reels and TikTok videos
• 26.2% Engagement Rate by Reach, showing strong interaction with the campaign content
• SGD 0.03 Cost Per Reach, reflecting strong cost efficiency across the campaign

Finding the Right Way to Talk About Gut Health

Gut health may seem like a straightforward topic to market, but the campaign showed how much the way it is presented can affect how people respond.

More importantly, the results gave Herbal Pharm Singapore a better understanding of what its audience responds to. Specific digestive experiences drew stronger engagement than broader introductions, while Instagram Reels emerged as the strongest platform for reach and engagement.

For any brands out there, choosing the right influencer is only part of the equation. How they tell the story will make a significant difference too.

If you are planning an influencer marketing campaign, book a demo to see how AtisfyReach can help you find the right influencers and understand what drives your campaign results.