How Crystal of the Sea optimised their marketing strategy and identified authentic influencers with AtisfyReach

Crystal of the Sea is an Indonesian company, part of PT Urchindize Indonesia, that focuses on providing nutritious and safe food products derived from marine sources.

Their products are tailored to meet the needs of various consumers, including pregnant women, breastfeeding mothers, and young children who are starting to eat solid foods.

Following a frustrating and disappointing experience with traditional influencer marketing, Crystal of the Sea sought a robust influencer marketing platform capable of identifying the ideal influencers to enhance social media growth and return on investment.

Challenges

Finding authentic influencers in a niche market

The main challenge for the company was finding influencers who could genuinely showcase baby food preparation to a targeted audience of parents with young children.

The company experienced firsthand how influencers lacking authenticity could harm consumer trust and damage the brand’s image.

Identifying the best strategy to allocate money among different promotions

Another major challenge was the allocation of the budget across the different social media platforms and promotion types. With limited knowledge of influencer marketing, making informed decisions was difficult, and allocating funds among different promotions often felt like a gamble.

The company was aiming to boost revenue enhancing engagement and lowering campaign costs simultaneously.

Atisyreach’s Solution

Refined influencer research based on targeting criteria

Crystal of the Sea sought content creators to demonstrate meal preparation for young children using the company’s marine-sourced ingredients in engaging videos and reels. Thus, effectively targeting the appropriate audience based on age group and interests is crucial for their strategy.

Crystal of the Sea adopted AtisfyReach to automatically source the most suitable group of influencers, by leveraging its advanced matching algorithm based on demographic, location, relevance, audience interests and more.

Data-driven auto-optimisation budget tool

In pursuit of a cost-effective and sustainable campaign, Crystal of the Sea sought a tool to empower their marketing team in making informed decisions regarding allocation of promotional expenditures.

The platform’s auto-budget optimisation tool strategically distributes campaign budgets in response to real-time performance data gathered from influencers. By dynamically adjusting investments based on metrics such as engagement rates and reach, this tool effectively supported the company in enhancing overall campaign performance and successfully achieving its growth targets.

Results

Crystal of the Sea effectively connected with its ideal client base through a group of trustworthy influencers

Thanks to the support of AtisfyReach, Crystal of the Sea successfully collaborated with a range of authentic micro, macro and nano influencers and content creators that drove increased engagement rate across multiple social media platforms.

Crystal of the Sea reached high engagement rates

The highest engagement rate (by reach) was 18% for TikTok social media platform. This value is 6 times higher than industry benchmark value, showcasing the ability of Atisfyreach’s AI algorithm to pair the company with authentic influencers and relevant audiences.

Reduced campaign costs

The company’s goal of reducing the overall campaign expenses was fully achieved: with a cost per engagement of USD 0.28 (86% lower than the industry standard) and a cost per reach of USD 0.01 (90% lower than the industry standard), the AI smart budget allocation proved to be an highly efficient and useful tool for a company seeking highly cost-effective marketing campaigns.