How GK Hebat streamlined the influencer marketing campaign of Let’s Toast with AtisfyReach

GK Hebat is a dynamic accelerator company founded to support Indonesian small and medium-sized enterprises (SMEs). The company focuses on providing comprehensive business management training, new distribution channels, and funding opportunities to help SMEs overcome conventional business challenges and reach their full potential.

GK Hebat manages a variety of popular local brands including Sang Pisang, Ternakopi, Yang Ayam, Let’s Toast, and Enigma.

Having a strong and captivating social media strategy is crucial for the success of a campaign. This led GK Hebat to collaborate with AtisfyReach for the marketing launch of Let’s Toast, a gourmet BBQ sandwich company. They acknowledged the potential of influencer marketing but lacked the necessary expertise and resources to execute it effectively.

Challenges

Resource constraints

Let’s Toast operated with limited resources and lacked dedicated personnel with expertise in influencer marketing. Managing multiple influencer relationships across diverse social media platforms—each with its own engagement metrics and audience dynamics—proved overwhelming and inefficient.

Campaign optimisation

Without sophisticated tools, optimising influencer campaigns for maximum impact and ROI was challenging. Let’s Toast struggled to measure the effectiveness of their influencer partnerships accurately, leading to uncertainty about the campaign’s overall success and revenue. The company needed prompt and easy access to performance metrics to evaluate the impact of the campaign on a daily basis in order to make informed decisions about future marketing strategy.

Atisyreach’s Solution

Resource optimisation

Let’s Toast leveraged AtisfyReach’s comprehensive platform to streamline and automate influencer management tasks. From initial discovery to ongoing relationship management, AtisfyReach simplified the complex process of coordinating multiple influencers across various social media platforms. The system automatically sends notifications to influencers to remind them of upcoming content deadlines, allowing the marketing team to focus more on refining their communication strategy, rather than managing content submissions. This automation freed up valuable internal resources previously dedicated to manual influencer outreach and negotiation, allowing Let’s Toast to focus on the campaign brief and brand messaging.

Evaluation of the campaign’s performance

With AtisfyReach, Let’s Toast gained unprecedented insights into their influencer marketing campaigns. The platform provided real-time analytics and performance metrics, enabling Let’s Toast to measure the effectiveness of each influencer collaboration accurately. By tracking engagement rates, audience reach, and conversion metrics, the brand could rely on AtisfyReach’s algorithm to quickly iterate and optimise their campaigns for maximum ROI. This capability empowered the team to make data-driven decisions, refining their marketing strategy not only for the current campaign but also for future initiatives.

Results

Thanks to AIfluence’s AI-driven platform, Let’s Toast not only achieved their marketing objectives efficiently but also gained valuable insights into their audience preferences and behaviours.

Take a look at the performance metrics to measure the success of the campaign:

• Influencer posts generated a 10% engagement rate (by reach), which is over three times higher than industry benchmark. By partnering with influencers who resonated authentically with their target audience, Let’s Toast achieved higher levels of interaction and brand affinity.
• Leveraging AtisfyReach’s automation and optimisation capabilities, Let’s Toast reduced overall campaign costs with a cost per engagement of USD 0.33, six times lower than the industry benchmark.