The holiday chaos might be over, but effective post-holiday marketing strategies can ensure your brand stays front and center in the new year. Your audience might be in recovery mode, but it’s the perfect time to keep the energy high and kick off the year strong.
Whether you’re looking to keep those holiday customers around or reel in new ones, influencers are the key to re-engaging your audience and keeping your brand front and center.With the tinsel packed away, now’s your chance to turn those seasonal shoppers into year-round fans.
Influencers can keep the buzz alive by transitioning seamlessly from seasonal campaigns to year-round customer engagement. Through creative campaigns, interactive challenges, and goal-driven content, they inspire fresh starts and new adventures while keeping your brand relatable and top of mind.
Let’s keep the momentum rolling and start the year with a bang – the fun’s just getting started.
Turn Holiday Magic into Year-Round Joy
Transform that festive sparkle into lasting excitement by teaming up with influencers to show how your products keep the joy alive all year long. Highlight how your brand seamlessly fits into everyday routines, making life brighter even after the holidays.
- Post-Holiday Vibes: Have influencers share how they’re incorporating your products into their everyday routines. Whether it’s snuggling up with cozy essentials, crushing fitness goals with your gear, or indulging in a little self-care with beauty products, the possibilities are endless.
- New Year, New Goals: Collaborate with influencers on content that ties your brand into their New Year’s resolutions. Position your products as the go-to for achieving those goals – whether it’s fitness, productivity, or self-care.
By showcasing how your brand adds value throughout the year, you’ll re-engage your audience and remind them that the festive cheer doesn’t end when the decorations come down.
Exclusive Post-Holiday Offers & Giveaways
After the holiday shopping spree, your audience may be feeling a little “spent,” but who doesn’t love a good deal? Work with influencers to promote exclusive offers or giveaways that will get your customers excited about returning to your brand in the new year.
- Influencer-Led Discounts: Partner with influencers to share a special post-holiday discount code or limited-time offer. Nothing grabs attention like a “25% off for my followers” deal.
- Giveaway Time: Host a fun giveaway that’s all about new beginnings. Have influencers promote the giveaway, encouraging followers to enter for a chance to win your products in a fun, engaging way.
This approach helps bring customers back to your brand for a little extra treat while keeping your brand front and center in their minds.
Collaborate on New Year’s Resolution Content
Let’s face it, January is full of “New Year, New Me” energy. This is your chance to tie your product into those fresh goals and self-improvement missions. Work with influencers to create content that inspires your audience to take action.
- Fitness Goals: If you sell wellness products, fitness gear, or healthy snacks, influencers can share how they’re using your product to crush their fitness resolutions.
- Productivity & Self-Care: Collaborate with influencers who can tie your product into their New Year’s productivity hacks or self-care routines. This keeps your brand relevant during the first few months of the year, when people are most focused on improving themselves.
Tap Into Influencer “Recap” Content
Influencers love reflecting on their favorite moments, products and memories from the year gone by and this is your chance to stay in the conversation. By teaming up with influencers for their “year in review” or “top picks” posts, you can remind your audience how your brand made their holiday season special and how it’ll continue to fit into their new year.
- Top Picks Content: Work with influencers to create posts or videos highlighting their favorite holiday season must-haves – yep, your product could be front and center. Let them share why your brand made their exclusive list and how it added that extra sparkle to their holiday season.
- Behind-the-Scenes Fun: Take a peek behind the curtain as influencers show how your product fits into their lives post-holiday. Whether they’re using it to tackle their New Year’s clean-up, get back to work, or jumpstart a new hobby, you’ll be front and center in their new year adventures.
How AtisfyReach Can Help You Keep the Magic Alive
Turning holiday cheer into year-round joy is easier than ever with AtisfyReach’s powerful tools.
AtisfyReach can help you drive sales and create impactful UGC for post-holiday promotions, ensuring a strong start to the year.
Our platform helps you connect with the right influencers for your post-holiday campaigns, using data-driven insights to find those who best align with your brand.
Whether you’re looking to boost sales, create engaging UGC, or re-engage your audience with exclusive offers, AtisfyReach makes it simple to craft campaigns that deliver.
Let us help you turn that holiday sparkle into a whole year of brand success and request a demo today.
