Love is officially taking over our feeds – heart emojis, sweet treats and pink vibes everywhere!
With Valentine’s Day around the corner, TikTok and Instagram are buzzing with everything from swoon-worthy desserts to the trendiest outfits, cozy stay-at-home ideas and romantic playlists.
Whether you’re planning a grand gesture, celebrating Galentine’s with your besties, or treating yourself to a little self-love, social media has got you covered with endless inspiration.
Let’s dive into what’s trending this Valentine’s season and how brands and creators are setting the mood!
Sweet Stuff Alert
Valentine’s Day isn’t just about sending flowers – it’s about the treats, the products, and the killer gift ideas. And guess what? Brands are all sharing their heart-shaped goodies.
From gooey brownies to customizable sugar cookies, the TikTok bakers are out here creating desserts that will make you weak in the knees. Think about it—heart-shaped brownies, anyone? Yes, please.
@missbrownieau Tag someone that should buy you this for Valentine’s Day💌💘🌹 #CapCut #valentinesday2025 #v#vdayv#valentinesdayb#browniesm#missbrownieb#brownies ♬ original sound – Miss brownie
@adrianassweetlife My famous sprinkle sugar cookies but make them festive for Valentines Day! These are the best sugar cookies I’ve ever tasted. I have gotten nothing but rave reviews from customers and followers who have tried this exact recipe 🥰 (sprinkles, extracts, cookie boxes ect. linked in my Amazon Storefront) #sugarcookies #bestcookiesever #sprinkles #whitechocolate #valentinesdaycookies #valentinesday2025 #treats #cookiesoftiktok #creatorsearchinsights ♬ pink and white frank ocean – sped up sounds
@prettycollected Make Valentine bark with me! Easy Valentine’s Day dessert for friends or little gift bags! #valentinesday #galentinesday #valentinesdaygiftideas #chocolatebark #baking #giftbags #valentine2025 #galentinesparty ♬ original sound – LOLA YOUNG LIVE
Flowers, but make it Instagrammable. Florists are prepping gorgeous bouquets and even flower crowns to make your feed bloom. Whether you’re gifting a bouquet or just appreciating the beauty of flowers, it’s all about spreading that floral magic.
@goodeflowers Happy Valentine’s Day, love Goode Flowers 💋 #valentinesday #valentine #goodeflowers #london #florist #fitzrovia #flowers #roses ♬ Love Is in the Air – John Paul Young
@thefloweryshop Don’t forget it’s almost valentinesday. Order yours now! 💌🌹 #flowers #fyp #bloemen #rozen #florist #voorjou #forher #foru #cadeau #bouquet #voorjoupagina #valentinesday #giftideas #roses #occasion #smallbusiness #valentine #red #galentinesday #galentines #initial #heart #viralvideos ♬ chest pain by malcolm todd – Sir Malcolm Tott
Not everyone’s about big date nights. DIY home kits, craft boxes and cozy gifts are all over your feed, making it clear that Valentine’s Day can be celebrated in pajamas, with a hot chocolate in hand. #GalentinesDay is also hugely popular on social media – so no need to worry about alienating your single followers!
@wearesunsetlovers The most beautiful party, event or photoshoot set up this Valentine’s! #valentinesday #diydecor #floating #photoshootideas ♬ Messy – Lola Young
@emilywelchstyle Only the cutest for my gals 💕 #ad @Simple Modern made three limited release Valentine’s Day designs and I made them into fun little gift baskets! The designs are available in the 40 oz Trek Tumbler (shown), 30 oz Trek Pivot, 24 oz Trek Pivot (perfect for your mini me) and Voyager 💕 Which design is your favorite? Shop the link in my bio! #galentinesday #giftidea #valentinesday #giftbasket ♬ Dance You Outta My Head – Cat Janice
Valentine’s Day Fashion – It’s All About Pink, Baby
Pink is the new red this Valentine’s Day. Whether you’re going all out in a full-on pink ensemble or just adding a few cute accessories, the color of love is taking over social media feeds.
Pink sneakers are popping up everywhere. Seriously, who knew these would become the statement footwear of the season? If you’re looking for a way to make your Valentine’s Day outfit pop, throw on a pair of these and watch the likes roll in.
@sneakherscanada cute Valentine’s Day sneakers have entered the chat 💌😌 pairs on I G (sneakherscanada) #sneakertrends2025 #pinkshoes #triplepinkdunks #nikedunks #valentinesday #valentinesdayfashion #outfitinspo #jordans #trendingsneakers #shoesforher #prettyshoes #pinksneakers #dunks #nike #girlyjordans #sneakerhead #cactusjack #2025fashion #sneakerinspo #pinkfashion #barbie #valentinesday ♬ original sound – officialmooli
Let’s talk about lacy, glamorous, Valentine’s-themed lingerie. Brands like Victoria’s Secret are coming in hot with collections that have people swooning. Influencers and creators are showing off their favorite pieces, whether it’s luxurious sleepwear or spicy lingerie.
@meili_zzz Victoria’s Secret Valentine’s Day collection is here!!💕 everything is so cute 🥹 I’ll put these on my LTK – let me know if you want a part 2!✨ #victoriassecret #valentinesday #pajamaset #vspink #victoriassecretfashionshow #victoriassecrethaul #valentinesdaygift #valentinesdayoutfit #matchingset @Victoria’s Secret @VSPINK ♬ original sound – MEILI ZHANG
Creators are delivering some seriously cute designs when it comes to nail art. From pastel hearts to glittery red tips, get inspired to show off your holiday nails with some trendy designs.
@nailsartbeautybar_cph Valentines vibe already here in the salon ♥️ #valentines2025 #neglesalon#svanemøllen#nailsartbeautybar#negle#nails#nailsalon#københavn ♬ original sound – nailsartbeautybar
Valentine’s Day Sound That’s Taking Over
Valentine’s Day by Alaina Castillo is trending again on Instagram. This sweet track is making its rounds across reels, setting the tone for all things love this season.
Brands are using the song to promote their Valentine’s Day pop-up shops, special offers and limited-edition collections. It’s the perfect soundtrack for getting people excited about exclusive holiday deals.
Whether you’re showing off your cute date ideas, a surprise gift, or just some lovey-dovey vibes, this sound is giving your posts an extra dose of heartwarming energy.
Hashtags That Are Crushing It
On TikTok and Instagram, hashtags like #ValentinesDay, #GalentinesDay and #LoveYourself are leading the charge.
- #ValentinesDay: It’s the obvious one, but it’s also the best place to show off your romantic vibes – whether you’re sharing date ideas, love notes, or just your general heart-eye-filled mood.
- #GalentinesDay: Not in a relationship? No problem. This hashtag is all about celebrating your best friends, so get ready to dive into a world of DIY friendship bracelets, girls’ night in ideas and party tips that’ll make you want to throw a Galentine’s bash stat.
- #LoveYourself: Who says Valentine’s Day is just for couples? This hashtag is booming with content centered around self-love, whether it’s solo self-care routines, fitness inspo, or just an empowering message to treat yourself (because you deserve it).
If you’re ready to take things a step further and find the perfect influencers to match your brand, book a free demo today.
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