Every month, TikTok and Instagram find new ways to turn everyday moments into trends that shape culture. October was no different. From playful Taylor Swift audios to dramatic gossip skits and Halloween glow-ups, influencers filled the month with humour, creativity, and festive energy.
For brands, this is where real connection happens. The most memorable content is not about perfection but participation. When your brand joins the fun with authenticity, it becomes part of the moment instead of just observing it.
“Sugar on My Tongue” Trend
TikTok is sweet on this one. Set to “Sugar on My Tongue” by Tyler, The Creator, the trend blends lip-syncing with clever looping. The video repeats whenever the lyrics say “on my tongue” or “so sweet,” creating a smooth, addictive rhythm.
Most influencers use the fridge-angle shot, placing their phone inside and opening the door right on cue. Others film from car doors, mirrors, or even gym lockers, turning everyday moments into playful visuals.
How Brands Can Use It
- Food and Beverage: Feature desserts or drinks that tie to the “so sweet” lyric.
- Beauty: Highlight lip gloss, skincare, or anything that gives a soft glow.
- Retail: Use the loop to reveal new products or limited drops in a fun way.
@kimberlykimpena i had to do the remix but last one i promise #sugaronmytongue #fyp #foryoupage #viral #trending ♬ original sound – DJ RU
“Beez in the Trap” Mashup Trend
This mashup has TikTok in a chokehold. Nicki Minaj’s “Beez in the Trap” meets 4 Non Blondes’ “What’s Up” in a duet no one saw coming. The combination of 90s angst and 2010s swagger is oddly satisfying.
The setup is simple. One influencer lip-syncs the opening line from “What’s Up” before the camera flips to another person dropping Nicki’s verse with full attitude. It is dramatic, funny, and a little chaotic—exactly what TikTok loves.
How Brands Can Use It
- Fashion: Play with contrast by showing two different looks or moods.
- Beauty: Pair soft-glam moments with bold lip or eye reveals on the beat switch.
- Lifestyle: Use the duet format for fun “expectation vs. reality” or “before and after” storytelling.
@katseyeworld and i say… beez in the trap 🐝 #KATSEYE #KATSEYE_Megan #KATSEYE_Yoonchae ♬ original sound – dj auxlord
@iampresleefaith WERE BACKKK @medicube global #fyp #newyork #theglowhouse #duo #medicube ♬ original sound – dj auxlord
“Stop Talking Dirty to Me” Trend
Taylor Swift has started another wave of wholesome humor. The viral audio uses her lyric “stop talking dirty to me” in a playful and ironic way to react to unexpectedly kind or emotionally intelligent gestures.
The humour comes from the contrast between the lyric and the situation. Someone brings you coffee, plans a date night, or simply listens with empathy. The lyric drops, and the sweetness turns into a joke that feels light, relatable, and fun to watch.
How Brands Can Use It
- Lifestyle: Show cosy date nights, self-care rituals, or everyday green-flag moments.
- Coaches and Freelancers: Use it to highlight good communication or supportive client behavior.
- Product Brands: Feature thoughtful packaging, surprise gifts, or customer appreciation moments.
@leahleclerccc and then a sweet treat of course #relatable #coupletok #couplevideos ♬ som original – Duda⸆⸉
“The Fate of Ophelia” Trend
Taylor Swift’s new album dropped on October 3, and TikTok wasted no time turning “The Fate of Ophelia” into its next viral moment. The upbeat rhythm and catchy lyrics have influencers dancing to the original choreography or using the sound as a fun backdrop for product showcases and lifestyle clips.
It is playful, energetic, and easy to join in. The audio’s rise shows how quickly Swift’s songs spark cultural moments that mix music, movement, and creativity.
How Brands Can Use It
- Fashion and Retail: Sync outfit transitions or new arrivals with the beat drop.
- Travel and Hospitality: Use the upbeat sound to showcase scenic transitions, check-ins, or itineraries.
- Tech and Gadgets: Highlight product features or “before and after setup” clips that match the music’s pace.
“Omg I Have to Tell You Something” Trend
This trend is all about suspense and timing. The “Omg I Have to Tell You Something” audio captures the exact moment before gossip drops. One friend rushes over, full of excitement, and the other braces for whatever shocking news is about to be shared.
The punchline comes from the wait. Instead of revealing the secret right away, influencers stretch out the moment, turning impatience into comedy. It feels relatable, funny, and perfect for showing how we all react when someone says, “You won’t believe this.”
How Brands Can Use It
- Entertainment and Media: Tease upcoming releases or surprise announcements.
- Corporate or Employer Branding: Show a fun office moment or exciting news to share.
- Retail and E-commerce: Build anticipation for a sale, restock, or new collection.
“Halloween Makeup” Trend
Spooky season has officially taken over social media. The latest Halloween trend features influencers using a trending audio to show off their best transformations. From subtle glam looks to full special-effects makeup, the transition usually starts bare-faced before cutting to a dramatic reveal that matches the beat.
It is visually satisfying and endlessly creative. The mix of artistry, timing, and music makes this trend a favourite for both beauty lovers and anyone getting into the Halloween spirit.
How Brands Can Use It
- Beauty: Showcase bold makeup looks, palettes, or products in a before-and-after format.
- Retail: Highlight costumes, accessories, or themed merchandise in quick transitions.
- Food and Beverage: Tie into Halloween-themed drinks, desserts, or packaging reveals.
What October’s Trends Mean for Your Brand
October reminded us that creativity thrives in the simplest moments. From ironic Taylor Swift audios to playful mashups and suspense-filled gossip skits, this month’s trends show how humor, music, and timing continue to drive connection.
Our platform connects you with influencers who know how to capture attention and make your brand part of the conversation.
Book a demo today and discover how the right influencer partnerships can keep your brand trending.
