On 18 January 2024, Atisfy hosted ‘The Ultimate Meetup’ for content creators and KOLs at its Jakarta office in Revenue Tower, SCBD.
At this event, Atisfy introduced attendees to its ecosystem and products, Atisfyre and AtisfyReach. While Atisfyre enables influencers to secure paid collaboration opportunities that align with their style and audience, AtisfyReach provides businesses with a simplified and centralised access to the influencer economy. Using AI-driven matchmaking, AtisfyReach efficiently launches large-scale campaigns by pairing brands with the most suitable influencers from Atisfyre. Together, Atisfyre and AtisfyReach set new benchmarks in the influencer marketing landscape.
Influencers from diverse niches converged, including fashion trendsetters from Instagram and TikTok, tech experts specialising in gadget reviews, beauty influencers renowned for skincare and makeup tutorials, lifestyle creators covering travel and wellness, and gaming personalities from esports and Twitch. This diverse mix included nano, micro, and macro influencers, alongside representatives from influencer agencies. This intersection facilitated cross-industry networking and laid the groundwork for collaborative partnerships with Atisfyre, fostering an exchange of ideas and opportunities among attendees.
Event Snapshot
In the modern marketing landscape, collaborating with influencers is essential for brands to effectively engage with their target audience, establish credibility, and enhance engagement. Recognising the impact of influencer partnerships, Atisfy arranged this unique event to nurture connections within the community, facilitating initial bonds and paving the way for lasting collaborations. Let’s take a look at a few notable highlights from the event:
- Impactful Gathering: Influencers from gaming, fashion, technology, beauty, and lifestyle sectors, including nano, micro, and macro influencers, as well as representatives from influencer agencies, brought a wealth of insights, elevating the event’s collective knowledge to new heights. Their varied perspectives enriched the discussions, leaving a lasting impact on everyone who attended.
- Insightful Brand Introductions: Provided influencers with an extensive overview of Atisfyre and AtisfyReach, encompassing its goals, principles, and business approach.
- Encouraged Community Building: Promoted connections among influencers, creating a community spirit that outlasted the event.
- Fostered Skill Enrichment: Conducted workshops and training sessions led by local speakers, aiding influencers in honing their skills.
What Influencers Had to Say
The event left a lasting impression on all attendees, with influencers praising the unique networking opportunities, insightful workshops, and Atisfyre’s and AtisfyReach’s AI-based approach to influencer marketing. Many appreciated the focus on community building and skill development, highlighting the event’s impact on fostering professional growth and valuable connections.
Final Thoughts
On the event’s conclusion, CEO Francesca Ungaro reflected “Closing this event marks a significant milestone for our team. It’s immensely gratifying to witness our vision of empowering content creators through Atisfyre and AtisfyReach come to life at this event, demonstrating unequivocally how these platforms enable seamless access to paid collaborations through the transformative power of data, automation, and AI. The diversity among influencers across various niches, coming together to exchange insights and learn from each other, was particularly enriching. This event has set a new benchmark for collaboration and innovation in our industry, and I am immensely proud of the team that made it all possible.”
The event has stood out as a significant milestone in the influencer marketing domain. By uniting key figures and fostering a cooperative community, Atisfyre has set the stage for lasting success and growth. As we look towards the future, Atisfyre remains dedicated to forging authentic, impactful connections that drive success in the digital age.
