We couldn’t help but wonder—if April was about soft feelings and quiet moments, is May about turning the volume back up with new trends?
There’s a new energy in our feeds this month. One that feels more direct, more expressive, and definitely more fun.
Six-syllable mantras are making their rounds. Clutter is getting celebrated. Eye rolls, outfit checks, and “what if” moments are playing on loop. Nothing’s too small or too loud to be a trend—if it gets attention, it earns its place.
For brands, that’s a clear signal. The conversation is moving fast, but the opportunity to join it is wide open.
Here are six trends across TikTok and Instagram that are leading the scroll right now and smart ways your brand can join in.
“someone to call my lover” Audio Trend
Janet Jackson is back on our feeds, but this time she’s soundtracking awkward eye contact, misread signals, and that moment when one person clearly didn’t get the memo.
Creators are pairing this flirty audio with mismatched reactions, subtle glances, or total confusion between two people trying to be on the same page. Think coworker vibes, creative partners, or brand reps who clearly needed a pre-meeting.
How Brands Can Use It
- Hospitality and Travel: Use this format to show off travel duos getting hilariously out of sync, until the destination brings them back together.
- Creative or Tech Brands: Show off “when the client says X, but you deliver Y” moments with a wink.
- Retail and E-commerce: Turn miscommunications into punchlines, then offer your product as the perfect fix.
@airbaltic honestly, this is a universal language 😙✌🏻 #airbaltic #fyp ♬ someone to call my lover – ℳ
@helloogilly When you play too much at work 😆 #CapCut #funnyboss #fyp #prankingmyboss ♬ someone to call my lover – ℳ
“The Butterfly Effect” Trend
Set to a slowed-down track by Lorde, this trend asks the ultimate “what if?” Creators are reflecting on pivotal moments—good, bad, or unexpected that completely changed their lives.
It’s heartfelt. It’s cinematic. And it’s a reminder that even the smallest decisions can lead to something big.
How Brands Can Use It
- Fitness, Beauty, or Education: Show the ripple effect of trying something new. Let creators share how your brand became the turning point.
- F&B or Wellness: Romanticise that tiny decision that led to comfort, joy, or discovery.
- Finance or Lifestyle: Reflect on financial or personal milestones that started with one bold choice.
@jesspressomartinii our favorite place to boogie is the bar bathroom 🌞 #foryoupage #fyp ♬ Ribs – Lorde
“Hi, My Name Is…” Trend
This trend is playful, punchy, and tailor-made for personal branding. Creators introduce themselves using a quick-cut format, stacking up identity tags that are funny, honest, and wildly specific.
It’s the digital version of a personality collage and brands can get in on it, too.
How Brands Can Use It
- Creator Campaigns: Let influencers use this to describe their quirks before tying it back to your product or collab.
- Brand Pages: Create your own intro moment. “Hi, we’re the brand that…” and build it from there.
- Product Launches: Use this to frame new features or hero items as if they had a voice and a vibe.
@hindirlane Hi, my name is Chancè #trend @Chancè ♬ original sound – Chancè
@ongsquad Kev wants everyone to know that he paid 🤣 H/T: @jasmine_3132 #husbandandwife #marriedcouple #husbandvswife #vacaystyle ♬ original sound – Ong Squad
“Jaws Theme” Trend
The iconic music that once screamed danger is now a signal for something much more fun.
In this trend, the lurking threat is actually a juicy topic, a secret obsession, or a viral-worthy reveal. The tension builds, but the punchline always lands.
How Brands Can Use It
- Skincare, Wellness, or Education: Set up a misunderstood concept, then bust it with your product or insight.
- F&B or Fashion: Show that irresistible product closing in. One scroll, and it’s too late to resist.
- Finance or Productivity: Tackle topics your audience is scared to face. Then reframe the fear as a fix or advice.
“Six Syllables” Trend
You should join this trend. You should join this trend.
This audio is the poster child for low-effort, high-impact content. The format is simple. One six-syllable line, repeated to the beat.
The result? Snappy, rhythmic content that sticks in your head longer than your last marketing slogan.
How Brands Can Use It
- Beauty and Wellness: Let influencers turn product perks into mantras that feel like affirmations.
- Tech or EdTech: Break down your feature list into digestible lines that double as hooks.
- Retail or F&B: Think flavours, collections, or quick-fire USPs. If it fits six syllables, it fits the trend.
“I Love Stuff” Trend
Collectors, maximalists, and shopaholics are finally getting their moment in the sun. This trend is all about showing off the stuff that makes your space, your style, or your store feel complete.
Clutter is not a flaw. It is a flex.
How Brands Can Use It
- Home and Lifestyle: Let creators style their spaces with your product as the hero.
- Retail and E-commerce: Take audiences behind the counter or into your best-selling shelves.
- Design-Led Brands: The more visually interesting, the better. Turn textures and colours into content gold.
May’s Trends Speak Loud and Clear
This month’s trends are clear on one thing—people want content that feels real, personal, and worth sharing. Whether it’s a small confession or a confident flex, the conversations are happening fast, and the brands that keep up are the ones that stay relevant.
Want help finding that perfect match? Let AtisfyReach do the heavy lifting.
Get a free demo and see how we make influencer marketing faster, smarter, and way less guesswork.
New month, new momentum. Check back with us soon for the latest trends brands should know.
