There’s something weirdly satisfying about watching someone peel open a box, right? Whether it’s a shiny gadget with all the bells and whistles or a handbag that screams luxury, unboxing videos have taken the internet by storm – and turned us all into curious box-peeping addicts.
Why are these videos so binge-worthy? Well, part of it is the suspense. What’s inside? Is it everything we hoped for? And the other part? Pure product envy.
Unboxing started as a quirky YouTube niche but quickly became influencer gold. The concept couldn’t be simpler: someone films themselves unwrapping a package and sharing their first thoughts. Yet somehow, this simple idea has racked up billions of views. In 2023 alone, videos with “unboxing” in the title had more than 25 billion views on YouTube.
Why Are We So Obsessed?
We’ve all been there – one minute you’re looking up reviews, the next you’re five unboxing videos deep, watching someone gleefully unwrap a gadget or limited-edition sneakers.
According to Mntn Research, more than 90,000 searches for “unboxing” are made on YouTube every single month. But why is it so hard to look away? Let’s break it down.
Sneaky Smart Product Research
Gone are the days of blind buys. Now, shoppers want transparency before they hit add to cart. YouTube says 62% of viewers watch unboxing videos to help make a purchase decision.
It makes sense – seeing someone else open and test a product feels like a virtual try-before-you-buy moment.
Trust the Influencer, Not the Ad
Nobody likes being sold to, but they do love a genuine recommendation. Enter influencers – a key part of influencer marketing and the people we feel like we actually know. They cut through the polished, corporate noise and share raw opinions.
For Gen Z, who’s all about keeping it real, influencers are the go-to voices. With TikTok becoming their go-to search engine and YouTube remaining a powerhouse, unboxing videos have turned into a discovery tool for trends, products and must-have gear.
And if you’re wondering whether all this unwrapping content actually sells stuff – yep, it does. Unboxing ranks as the fourth most influential type of content for purchase decisions.
The Power of Visual Storytelling
A strong video content strategy turns unboxing into a mini adventure that captivates audiences.
First, there’s the packaging reveal (so satisfying). Then, the unveiling of what’s inside, followed by those juicy first impressions. Its product discovery meets entertainment.
Just how binge-worthy are these videos? People have collectively spent enough time watching unboxings to stream Love Actually over 20 million times on mobile devices. Yes, really.
Why Brands Love Unboxing Videos
Here’s a fun fact: unboxing content drives serious sales. When viewers see a product in action – packaging and all – they’re more likely to click “add to cart”. With 75% of people using social media for purchasing advice, social media engagement has become crucial for brands looking to boost conversions— and unboxing videos tap directly into this behavior.
Some brands even design their packaging specifically to be unboxed on camera – leveraging content creator trust to build relationships with consumers. This is crucial in an age where traditional advertising struggles to compete with authentic influencer-driven content.
Level Up Your Unboxing Game with Atisfy
Digital content is booming and unboxing videos are still the MVP of marketing magic. As TikTok and Instagram double down on short-form video, brands willing to invest in creative packaging, compelling storytelling and influencer partnerships are the ones who’ll thrive. In today’s competitive e-commerce marketing landscape, unboxing videos serve as powerful tools to capture consumer attention. Want to lead the charge?
Here’s how Atisfy can help:
Influencers Who Captivate
We don’t just match you with people who open boxes – we find storytellers who make magic happen. From suspenseful reveals to pure excitement, these creators know how to keep viewers glued to every second (and clicking “follow”).
Smart Strategies, Real Results
Atisfy’s insights-driven approach ensures your unboxing campaigns land in front of the right audience at the right time. From selecting the most impactful platforms to leveraging brand partnerships, tracking engagement, and maximizing ROI, we help you fine-tune your strategy to maximise impact. Whether your goal is brand awareness or boosting conversions, we help your content not just trend but deliver real results.
Cross-Platform Campaigns
Unbox once, share everywhere! We help you optimise and repurpose unboxing content for TikTok, Instagram, YouTube and beyond, so you reach your audience where they hang out.
So next time you find yourself mesmerised by someone opening a box of sneakers or the latest gadget, just remember: you’re part of a global movement. And honestly? There’s no shame in that.Book a free demo today.
