Galentine’s Day Vibes: How Brands Can Join the Celebration

by | Jan 30, 2025 | Market Trends

It started as a quirky fictional holiday from Parks and Recreation, but now Galentine’s Day has turned into a full-blown cultural moment where we toast to our besties and shower ourselves with the kind of love we usually save for others. 

Forget candlelit dinners for two, it’s time for friendship feasts, solo spa days and celebrating you!

So why is Galentine’s a big deal? Well, the magic lies in its inclusivity. It’s a celebration for everyone – whether you’re single, partnered or somewhere in between. While Valentine’s day may have been monopolised by cliches, Galentine’s Day (celebrated the day before Valentine’s Day on February 13) is all about creativity, fun and empowerment.

So, why should brands care?

  • It’s Inclusive: While Valentine’s Day often focuses on couples, Galentine’s Day is for everyone.
  • It’s Trending: #GalentinesDay and #SelfLove rack up millions of views, making it prime real estate for social media campaigns.
  • Feel-Good Factor: Celebrating friendship and self-love makes your campaigns relatable, authentic, and most importantly, shareable.

Wondering how your brand can tap into this trend and capitalise on all the positive energy around it?

Create Solo Celebrations with Self-Care Campaigns

Galentine’s Day is an opportunity to celebrate YOU! Encouraging your audience to treat themselves with a little self-care is an easy win. Whether it’s pampering yourself with a face mask, enjoying a quiet afternoon with a good book, or indulging in a favorite treat, self-love is at the heart of this holiday.

Need some inspiration? 

  • Beauty brands can team up with influencers to showcase skincare and beauty routines designed to make customers feel fabulous. Think indulgent face masks, luxurious hair care, or DIY spa treatments. 
  • Food and beverage brands can help your audience indulge with personalized snack or dessert kits. These can be geared towards solo treats, perfect for unwinding with a TV show or book. 
  • Streaming Services can partner with creators to curate binge-worthy watchlists for a solo movie marathon featuring cozy blankets, popcorn, and your brand’s product.

Friends That Slay Together, Stay Together

Galentine’s Day is all about the girls (and everyone who supports them). It’s the perfect time for brands to help best friends celebrate their bond in creative, fun and engaging ways. 

Whether it’s sending gifts, hosting a virtual event, or simply supporting each other through shared experiences, there’s so much room for brands to join in.

Think: 

  • DIY Nights: Craft stores or DIY kits can collaborate with influencers to host virtual crafting sessions, like making friendship bracelets, custom candles, or themed décor.
  • Matching Merch: Fashion brands can promote matching outfits or accessories for besties, complete with exclusive discounts for shopping sprees.
  • Brunch Bundles: Food brands can create themed brunch kits, complete with pancake mix, syrups, and heart-shaped cookie cutters.

Empower Your Audience with Uplifting Messages

Galentine’s Day is more than just a celebration – it’s a movement that champions empowerment, connection, and self-love. For brands, it’s the perfect moment to highlight messages that inspire confidence, foster community, and embrace inclusivity.

By tapping into these themes, brands can create campaigns that genuinely resonate with audiences looking for meaningful and uplifting connections.

Try: 

  • Publishers or stationery brands can work with creators to inspire journaling sessions focused on self-reflection and gratitude with daily prompts like “Write a letter to your future self” or “What makes you feel powerful?”
  • Donate a percentage of sales to women’s empowerment initiatives or mental health programs. 
  • Celebrate by inspiring followers to get active with their besties or take time for solo self-care. Think about challenges featuring guided workouts, meditation sessions and health tips.

Don’t Forget the Hashtags

Make your campaigns discoverable by tapping into the most popular Galentine’s and self-love hashtags:

  • #GalentinesDay
  • #SelfLove
  • #TreatYourself
  • #LoveYourselfFirst
  • #GirlsSupportingGirls

Make It Fun, Fresh and Authentic with Atisfy

Galentine’s Day is more than a trend – it’s a movement celebrating love, empowerment and connection. With AtisfyReach, your brand can:

  • Work with the right creators to amplify your message of love and friendship.
  • Build meaningful, shareable content that speaks to self-love, empowerment and connection.
  • Utilise insights to ensure your campaign reaches the right audience, maximising engagement.

Let AtisfyReach help your brand join the #GalentinesDay party and connect with audiences in a meaningful way. When you bring the fun, everyone wins!

Book a free demo today.

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