Nomad eSIM Turns Travel Pain Points into Reach with AI Influencer Marketing
Nomad eSIM partnered with influencers using AI-led matching to address travel connectivity pain points through authentic storytelling.
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Engagement Rate By Reach
Cost per Reach
Cumulative Reach
INDUSTRY
Consumer Technology
LOCATION
Singapore
LAST CAMPAIGN
2025
FEATURES LEVERAGED
About the Brand and Product
Travel today moves fast. Plans change, flights get delayed, and connectivity is expected to work instantly, wherever you land.
This is where Nomad eSIM comes in.
Instead of physical SIM cards or expensive roaming plans, Nomad eSIM offers travellers a digital-first way to stay connected. With coverage across more than 200 destinations and affordable travel plans, users can activate data directly through the app without visiting a store or swapping SIM cards.
Their Autumn Campaign was designed for a specific moment in time. As travel picked up towards the end of last year, audiences were actively planning holidays, short getaways, and overseas trips. This made it the right window to position Nomad eSIM not as a technical product, but as a travel essential for before and during a trip.
The Campaign Objectives
The Nomad eSIM Autumn Campaign focused on:
- Increasing awareness of Nomad eSIM as a simple and affordable travel solution.
- Reaching audiences already thinking about travel across Instagram, TikTok, and Facebook.
- Driving engagement through familiar travel situations rather than feature-heavy messaging.
The Challenges
Making a functional product feel relatable
Mobile data is usually discussed in technical terms. Speeds, coverage, and pricing matter, but they do not naturally spark emotion. The challenge was to turn connectivity into something audiences could relate to through their own travel experiences.
Cutting through travel content fatigue
Travel content is everywhere. From destination reels to packing hacks, audiences are constantly scrolling past similar visuals. Nomad needed to stand out without relying on glossy travel montages alone.
Explaining value without over-explaining
Nomad eSIM solves multiple problems at once, but explaining all of them risks losing attention. The campaign needed to communicate value clearly without overwhelming viewers with details.
Our Solution
Matching Nomad with travel-ready influencers at scale
AtisfyReach matched influencers whose content already reflected real travel behaviour. These were influencers who shared airport routines, packing habits, arrival moments, and small frustrations that come with being abroad. This allowed Nomad eSIM to enter the story naturally, as part of the journey rather than the focus of it.
Structuring stories around real travel pain points
Instead of leading with features, influencers were guided to frame content around common pain points. Forgetting to buy data, worrying about roaming charges, or landing without connectivity became the hook. Nomad eSIM then appeared as the simple solution, keeping the storytelling light and intuitive.
Driving efficiency through data-led planning
Campaign performance was monitored closely to identify which influencers and formats drove the strongest response. The budget was then concentrated around those strengths, allowing the campaign to scale reach and engagement while keeping cost per reach significantly below benchmarks.
The Results
- 1.73 million Cumulative Reach, delivering strong awareness across all platforms.
- 4.23% Engagement Rate by Reach, aligning well with an awareness-led travel campaign.
- SGD 0.04 Cost Per Reach, significantly outperforming industry norms.
@kirbyruruagain honestly who still travels with a physical SIM card? 😭?? PS: I HAVE A DISCOUNT CODE, finally I can be that person to give discounts.. [RURUSAMA20] for 20% until 31/12 only! & u can use it more than once, aka every purchase. Nomad is avail on both App Store & google play store! Pro Tip: you have 60 days after purchase to activate your plan - so you can buy now with the 20% discount code [RURUSAMA20] and use it for your upcomings trips in Nov and Dec!! 😮💨 #nomadesim #besttravelcompanion #atisfyresg @nomadesim ♬ original sound - rurusama9
The campaign delivered visibility at scale while maintaining strong efficiency.
Influencer Marketing That Travels With the Audience
The campaign worked because it met audiences in their respective situations. Not just online, but mentally. Planning trips, packing bags, and thinking ahead to arrival moments.
By anchoring the content in real travel behaviour, Nomad eSIM became part of the journey rather than another product being explained. Influencers did not sell connectivity, but instead, they showed why it mattered at the exact moments travellers recognise.
AtisfyReach supported this by matching Nomad with the right influencers, shaping stories around genuine travel situations, and optimising performance with data at every step.
For brands looking to turn practical solutions into relatable stories, AtisfyReach helps influencer marketing work in ways that feel natural, timely, and scalable.
Book a demo with AtisfyReach to see how your next campaign can deliver the same impact.
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Engagement Rate By Reach
Cost per Reach
Cumulative Reach
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