How ESTĒE LAUDER Achieved 1.6M Reach with AI-Powered Influencer Matching

ESTĒE LAUDER is a name that has defined prestige beauty for decades.

In Vietnam, the name carries the same weight: trusted, timeless, and backed by science. But even iconic brands face a modern dilemma.

How do you stay relevant when it’s social media, not glossy ads, that decides what skincare people talk about?

Vietnam’s beauty lovers are curious, fast-moving, and quick to try what they see online. A single scroll can spark a new routine or crown the next must-have product. And on platforms like TikTok, the advice that lands is not polished marketing. It is the kind that feels like a tip from a friend.

That was the starting point. With classic products like the Advanced Night Repair Serum and the Revitalizing Supreme+ Cream, how could ESTĒE LAUDER make luxury feel approachable to a younger audience? How do you show that prestige skincare is not just aspirational but something that fits seamlessly into everyday life?

This two-part campaign set out to answer exactly that.

The Campaign Objectives

In Vietnam, the task was more than just pushing products. ESTĒE LAUDER wanted to spark conversations that felt natural in a space where authenticity rules.

The campaign had four clear goals:

• Build awareness of the Advanced Night Repair Serum and Revitalizing Supreme+ Cream among younger, social-first consumers
• Show the products as aspirational yet accessible, with visible skincare results that felt worth the investment
• Drive engagement through TikTok content that looked and sounded like real advice, not a polished ad
• Work with the right influencers in Vietnam, voices who could connect with local audiences and make the products feel relevant to their daily routines

Challenges

Making luxury skincare relatable on TikTok

Prestige beauty carries weight, but it can also feel distant. The challenge was showing that ESTĒE LAUDER’s classic products could fit into the everyday routines of younger consumers who scroll TikTok for quick tips, not polished ads.

Keeping brand messaging consistent across influencers

Every video needed to reinforce the product line, especially in a two-part campaign. But consistency without flexibility can backfire. The challenge was making sure each piece of content carried the same message while still sounding authentic to the influencer’s own voice.

Finding the right influencers in Vietnam

Not every influencer is the right match. Some deliver reach but little engagement, while others connect with audiences but not with the brand’s target demographic. The campaign needed influencers who could balance both and make the products relevant to local beauty consumers.

Driving influencer marketing efficiency at scale

Luxury campaigns often come with big budgets, but spending without results is still wasted. The challenge was achieving strong reach and engagement while keeping costs efficient, especially compared to industry benchmarks.

Our Solution

Finding the right influencers who made luxury relatable

The question every brand asks is the same: who will tell this story best? For ESTĒE LAUDER, it was not about the loudest voices but the ones whose followers genuinely cared about skincare.

AI-powered matching made it possible to find influencers who felt authentic and dependable, especially in such a saturated market. The result was content that showed luxury products sliding naturally into daily life, whether in a late-night skincare ritual or a quiet mother and daughter routine.

Ensuring consistent influencer messaging through clear briefs

The next challenge was making sure everyone told the same story without sounding scripted.

Influencers were provided briefs that did just that. One video brought both Advanced Night Repair products together to reinforce the full routine. The second allowed influencers to choose a favourite, so the message stayed consistent while the delivery remained personal.

Driving efficiency with data-driven tracking and budget optimisation

Luxury carries high expectations, but the budget still has to work hard. Instead of dividing spend evenly or chasing inflated numbers, allocation was guided by data.

Influencers were selected based on predicted engagement and cost-effectiveness, so every dollar pulled its weight. The outcome was clear: stronger awareness, higher engagement, and costs that landed well below industry benchmarks.

Results

Campaign 1

• $0.07 Cost Per Engagement,
• $0.0002 Cost per Reach,
• 880K Cumulative Reach

Campaign 2

• $0.11 Cost Per Engagement,
• $0.0003 Cost per Reach,
• 810K Cumulative Reach

Together, the two campaigns reached 1.6M+ audiences with strong engagement at highly efficient costs, showcasing the effectiveness of influencer-driven content at scale.

How brands can achieve influencer marketing success

The campaigns proved that even the most established luxury brands can thrive on TikTok when strategy meets authenticity. By matching with the right influencers, giving them space to tell real stories, and keeping every dollar working smarter, ESTĒE LAUDER turned their classic products into relatable must-haves for a new generation of beauty lovers.

AtisfyReach makes this possible for every brand. From configuration to influencer selection and performance tracking, the platform takes the guesswork out of influencer marketing so campaigns run smoothly and deliver results that outperform industry norms.

Book a free demo today with AtisfyReach today and see how we can connect you with influencers who turn your brand story into measurable success.