How Com2uS gained over 1 million players leveraging AtisfyReach for rapid influencer campaign success

Com2uS is a leading developer and publisher of mobile games, spearheading the mobile games industry since its inception in 1998. With its reputation as the leading mobile game company in Korea, Com2uS games have been highly recognised by both industry and financial institutions.

With only three weeks to go until the launch of their new game, Com2uS, under licensing from Activision, approached AtisfyReach to provide expert consulting on the launch strategy and data-led influencer marketing campaign. Speed and cost effectiveness were essential.

Challenges

Effectively expand the network of influencers

Com2uS needed to launch the marketing campaign in just three weeks. With a very limited timeframe, finding and securing a significant number of influencers in a timely manner became a major hurdle.

Recognising the difficulty of expanding their network and efficiently scaling their campaigns, Com2uS acknowledged the necessity of an automation tool to facilitate the discovery of numerous influencers for the campaign.

Manage multiple influencers effortlessly

The company was also concerned about the management process of a significant number of influencers. The company soon found out that balancing numerous partnerships simultaneously was highly time-consuming and resource-intensive, involving extensive back-and-forth discussions to ensure that influencer campaigns were aligned with the brand standards.

The necessity for a platform that facilitated seamless collaborations with influencers and content creators became increasingly evident due to time constraints.

Need for strategic investment

Furthemore, managing expenses across diverse promotional collaborations proved to be a significant challenge for Com2us. With a significant number of promotions, it was complex for the company to efficiently allocate budgets and to optimise their marketing expenditures while ensuring maximum impact from the campaign.

Recognising the critical need for a solution that could automate budget optimisation across multiple collaborations, they embarked on a quest to find a platform that could provide robust tools for strategic financial management.

Atisyreach’s Solution

Seamless influencers discovery and management

The marketing team of Com2us was overwhelmed by the task of finding numerous suitable influencers and content creators amidst a tight deadline, experiencing significant pressure and resource constraints that could undermine the campaign launch. With AtisfyReach, they could streamline the campaign management process by automating many of the laborious tasks, including influencers’ research and negotiation process.

Once the targeting criteria for influencers and creators were identified and the campaign was set up on the platform, the marketing team could simply relax and rely on AtisfyReach to handle the rest. Thanks to its powerful AI algorithm, AtisfyReach was able to provide a massive number of influencers experienced in producing gaming content, and all collaborations were successfully completed.

Auto-optimisation budget tool

Com2us also aimed to maximise the economic impact of the campaign and achieve optimal ROIs.

AtisfyReach’s innovative tool provided automated budget optimisation capabilities, assisting the company in achieving this objective. By dynamically adjusting budgets based on campaign metrics and influencer performance, the company gained unprecedented control and efficiency in their marketing expenditures.

Results

With the AI platform’s ability to identify high-performing influencers and allocate resources strategically, Com2us achieved significant improvements in campaign effectiveness, engagement and conversion rates.

Here’s a brief overview of what Com2us has achieved with AtisfyReach:

• Over 200 reliable, ready to work Influencers in less than three weeks, complete with comprehensive datasets
• The game was able to achieve 1 million players in under 100 days post launch
• The game achieved a 4.7 star rating on Facebook
• Average cost per reach: $0.07.