Christmas Is Coming, APT Takes Over & 2024 Recaps Begin

by | Nov 25, 2024 | Market Trends

As the holiday season kicks off, social media is lighting up with all things festive – and we’re not just talking about the twinkling lights on your tree. 

From viral Mariah Carey moments to creative tree-decorating videos, this Christmas your feed is about to get a serious makeover. Whether you’re planning your holiday decor, sharing behind-the-scenes office cheer, or hopping on the latest social trends, there’s no shortage of ways to join in on the fun. 

Grab your phone, queue up your holiday playlist and let’s sleigh this season!

It’s Time for Mariah Season! 

November 1 marked the annual “defrosting” of Mariah Carey with Halloween giving way to Christmas. That means it’s time for the lights, the decorations, the gift planning – and, of course, endless streams of All I Want for Christmas Is You. With nearly 600 million views on the music video alone over the past four years, this holiday anthem is practically a seasonal rite.

Mariah’s “defrosting” joke is an online favourite, and last year, she leaned into it, posting a video of herself dramatically breaking free from an ice block and singing, “It’s tiiiiime!” Naturally, the clip went viral, inspiring creators to jump on the sound for all things Christmas – and it’s already trending again this year.

Film your holiday prep at work – think decorating the office tree or if you’re working on anything Christmas related at work, share what’s going on behind the scenes. This sound is Christmas cheer on loop, and there’s no wrong way to join the Mariah moment!

Christmas Trees 

Christmas trees are lighting up social media and it’s your turn to join the fun. This year, festive tree decor is all about rich, warm tones like burgundy and gingerbread-inspired themes. 

Office tree shots? Yes, please! Capture the festive fun of decorating with your team. Whether it’s untangling lights or hanging ornaments, share the behind-the-scenes moments that show off your office’s holiday spirit. It’s the perfect way to spread some cheer and make your followers smile.

For those in the home décor biz, now’s the time to get creative. Share your best tree-decorating tips or even post a behind-the-scenes time-lapse of your tree’s transformation. 

Here’s some fun examples we’ve rounded up: 

@njelc_glg Put up our office christmas tree with us! #christmas #nj #lawfirm #fyp #officelife ♬ original sound – sp33dsongsx
@reeachagency Christmas has arrived at the office! 🌲 #christmastreedecoration #bowchristmastree #bowtrend #bowchristmastree #christmastreedecorating ♬ Christmas Is Coming – DM Production

Christmas Sounds

Mariah’s iconic sound (above) is your ultimate go-to for any holiday content, there’s a few other trending sounds right now including: 

  • Mariah’s All I Want For Christmas Is You (it’s been used in 5.6M reels) 
  • Michael Buble’s It’s Beginning to Look a Lot Like Christmas 
  • The classic It’s the Most Wonderful Time of the Year 
  • Rocking Around The Christmas Tree
  • Ariana Grande’s Santa Tell Me
  • Kelly Clarkson’s Underneath The Tree
@bakedrizzledust 🍪🧈🎄Buttery and chewy with crispy edges and full of texture from crushed and mini M&Ms – these are one of the most delicious cookie recipes I’ve ever found😍 These cookies are part of my regular baking rotation and are SO easy to make festive for the holidays! The sprinkle of flaky salt on top truly makes them the perfect cookie 🥹 A treat everyone will love! Recipe is by @Jenna | Butternut Bakery ❤️ #christmastiktok #christmascookies #holidaycookies #holidaybaking #christmasbaking #christmastreats ♬ ᴊ ɪ ɴ ɢ ʟ ᴇ ʙ ᴇ ʟ ʟ – ˖ ࣪✦ ꒰ [𝒜 ] 𝙪𝙙𝙞𝙤𝙨 « ❣︎

2024 Recap Remix

If you’ve heard the iconic line, “And just like that, the 2024 season comes to an end. Goodnight,” you know the vibe. 

Although it’s not quite the end of the year yet, the trending sound, popular across both Instagram and TikTok is starting to do the rounds again as people start recapping their year. 

Grab clips from your year and let the montage magic happen! Start with a clip of yourself syncing to “And just like that…” and then drop into a whirlwind of quick, diverse clips—showing your best moments, wins, or key highlights—set to the beats. 

It’s the perfect way to bid farewell to 2024 while celebrating how far you’ve come!

The “Saying Something Stupid” Trend

Just because Christmas is nearly here doesn’t mean the trends stop coming. Jennifer Lawrence’s unique rendition of Something Stupid from the movie Joy has gone viral recently. Known for her gritty, unpolished take on the song, Lawrence’s version brings an authentic twist that resonates perfectly for sharing cringe-worthy moments.

Here’s what’s going on: users add their own “oops” moments over the line, “And then I go and spoil it all by saying somethin’ stupid like: ________.” Examples include:

  • “Don’t worry; pay the invoice whenever you’re ready!”
  • “Sure, I’ll finish this project early!”
  • “We’re friends; no need for a contract!”

For extra flair, creators either overlay text or switch to a real clip of their regrettable moments. It’s a fun way to share those foot-in-mouth moments. 

The “Oops” Trend

The “Oops” trend adds a hilarious twist to POV videos, combining humour with a bit of self-deprecation. Here’s the setup: start with a scenic video, add a text overlay sharing a somewhat controversial opinion, and then “accidentally” flip the camera to show yourself—the very person who would benefit from that opinion.

An example? A creator might start with a peaceful view, overlaying the text: “We should all get unlimited vacation days to boost morale!” Suddenly, the camera flips to reveal them sitting at a desk, clearly an employee, not a manager.

It’s a fun, self-aware way to play with relatable ideas and it’s all about that accidental reveal.

@aamnaadel No-one needs that many lip balms and blushes right? 🤭🫣 #skintok #skincare #lipbalm #makeup #blush #trending #foryou #fyp ♬ Dramatic Sad Violin – Platon Davydov
APT by Rose and Bruno Mars 

The song “APT” by Rose and Bruno Mars is currently one of the hottest trending tracks on Instagram Reels, with more than 3.3 million uses. Its upbeat, high-energy vibe makes it perfect for a variety of content and brands across industries are jumping on the trend.

Fashion and beauty brands are particularly drawn to it for quick, stylish montages, like behind-the-scenes moments and product showcases. 

But this sound isn’t just for those sectors – it’s versatile and works for a wide range of brands. Trying pairing it with some behind-the-scenes moments or product launches and showcases.

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