COURTS AirCon Fair 2026: Managing a Cross-Platform Influencer Campaign

About the Brand

COURTS is a consumer electronics and home appliances retailer in Singapore, with air conditioners forming part of its wider home offering.

Its AirCon Fair 2026 focused on newer, more energy-efficient air-conditioning systems and the practical considerations that come with upgrading a home system.

For consumers, choosing a new air conditioner can involve more than comparing products. Energy usage, installation, running costs and the condition of an existing system can all influence the decision.

The Campaign Objectives

The influencer marketing campaign set out to:

• Build awareness of the fair across Instagram and TikTok
• Reach consumers who may be considering an air-conditioner upgrade
• Make features such as inverter technology and 5-tick energy ratings easier to understand
• Bring attention to discounts, trade-in offers, Climate Vouchers and warranty benefits
• Show how a newer air-conditioning system could fit into real household needs

The Challenges

Making a Technical Product Easier to Talk About

Air-conditioning products come with technical information that matters at the point of purchase, but specifications alone do not always translate naturally into social content.

The campaign needed to make topics such as energy efficiency and cooling performance easier to follow while still giving consumers useful information about upgrading their system.

Communicating the Wider Value of an Upgrade

Cost is an important part of an air-conditioning purchase, but it is rarely the only consideration.

Consumers may also be thinking about installation, electricity usage, warranty coverage and the effort involved in replacing an existing unit. The content needed to bring these practical considerations into the campaign without overwhelming audiences with information.

Keeping the Campaign Consistent Across Different Influencers

Working with multiple influencers gives a campaign more ways to reach audiences, but it also creates more moving parts.

COURTS needed its core messages to remain clear across Instagram and TikTok while allowing influencers to communicate them in ways that suited their own content and audiences.

Our Solution

Matching the Campaign With the Right Influencers

AtisfyReach managed influencer allocation across Instagram and TikTok based on the campaign requirements, without the usual manual searching, filtering and outreach.

This gave COURTS access to a broader mix of suitable influencers across both platforms while keeping the allocation process efficient and data-led.

Managing the Campaign From One Place

The campaign workflow was automated across both social media channels, covering content submissions, campaign tracking and reporting in one place.

For COURTS, this reduced the manual coordination needed throughout the campaign and made it easier to manage progress from launch through to completion.

Using Performance Data to Understand What Worked

Once the campaign was live, AtisfyReach reporting showed how the channels contributed differently to overall campaign performance.

These insights gave the brand useful direction for future influencer allocation, channel strategy and the content themes that resonated most with audiences.

The Results

• 80.1K Cumulative Reach
• 13.9% Engagement Rate by Reach
• SGD 0.21 Cost Per Reach

Instagram generated the larger share of campaign reach and stronger engagement, while TikTok delivered reach at a lower cost per reach.

Key Takeaways From This Campaign

The COURTS AirCon Fair campaign showed how influencer marketing can make a technical, high-consideration product easier to understand and more relatable to everyday consumers.

The campaign also gave COURTS useful direction for future influencer activity, with clearer signals around influencer fit, channel performance and the content themes audiences responded to.

For brands and agencies, that is where a well-managed influencer campaign becomes more valuable over time. Each campaign should make the next one easier to plan, manage and improve.

If you are planning an influencer marketing campaign, book a free demo with AtisfyReach to see how you can achieve the best possible results.