December is when social media slows down just enough for people to reflect. Feeds fill with memories, inside jokes from the year, and moments that suddenly make sense in hindsight. This month’s trends leaned into that energy.
They were softer, funnier, and more self aware, using familiar songs and simple formats to tell stories about growing up, changing priorities, and finding meaning in small moments.
For brands, December content is less about chasing attention and more about leaving an impression. The trends that land now are the ones that feel thoughtful, honest, and culturally in tune with how people are closing out the year.
“It’s Very Important You” Trend
This trend feels like a deep breath at the end of the year. The “It’s very important you” format invites influencers to reflect on the small choices that quietly shaped their lives.
Each video starts with a simple on screen prompt. “In your 20s, there will be a moment. It is very important that you…” What follows is a montage of throwback photos or clips that show how that moment changed everything.
The emotion comes from hindsight. Getting on that flight, saying yes to that coffee, or meeting a stranger who later became family.
How Brands Can Use It
- Travel: Reflect on trips that turned into life changing experiences or new chapters.
- Education and Career: Highlight moments that shaped a career path or personal growth.
- Lifestyle and Wellness: Share habits or routines that started small but made a lasting impact.
@hannahsykesburch “just wait” bcuz it actually feels like life has just begun 🥺🥺💗 #firsttimemom #momtok #postpartum #newmom #motherhood ♬ original sound – certainlybee
@iwwieee #uniqlo #uniqloheattech @UNIQLO Europe @UNIQLO USA ♬ original sound – certainlybee
“Come On Superman, Say Your Stupid Line” Trend
This audio has taken a dramatic song and turned it into group therapy. Influencers stare into the camera, wait for the beat, then lip sync to “come on Superman, say your stupid line” before revealing the one phrase they say far too often in real life.
What started as an emotional lyric has now become a way to gently roast ourselves.
From “Are you mad at me?” to “Can I see the dessert menu?”, the humour comes from how painfully accurate these habits are. It is self aware, funny, and oddly comforting to realise everyone has a default line they cannot stop repeating.
How Brands Can Use It
- Mental Health and Wellness: Use humor to normalise overthinking or anxious inner dialogue.
- Retail: Highlight common shopper questions or habits in a lighthearted way.
- Food and Beverage: Play with phrases customers always say, like asking for desserts, refills, or recommendations.
@haileybieber every time
♬ original sound – dqrksiren
@yowlstruly susah bgt cut gula knp ya
♬ original sound – dqrksiren
“argeentai” Audio Trend
This audio has become a favourite for playful back and forth conversations. It usually features two people responding to each other with short lines that feel very familiar, especially between friends or family members. After each exchange, both pause, close their eyes, and sway to the beat before the next round begins.
The humour comes from how realistic the conversations feel. One person suggests something fun, the other shuts it down, and the cycle repeats. It is light, dramatic, and perfectly suited for showing everyday disagreements that everyone recognises.
How Brands Can Use It
- Relationship and Dating Brands: Play out common couple conversations in a fun way.
- Fitness and Wellness: Act out the inner debate between rest and activity.
- Lifestyle: Show relatable moments like choosing plans, routines, or daily habits.
@kdarshen I think a nature hike is coming soon 😭
♬ argeentai – arish
@edinanana The desert in Dunhuang China felt like being inside a wallpaper 😭 #china #dunhuang #chinesesong #trend #fyp ♬ argeentai – arish
“Jingle Bell Payment” Trend
Set to a playful Jingle Bell style audio, influencers mimic the act of tapping their credit card over and over while holding shopping bags. The on screen text usually reads something like “How is my December going so far,” and the visual says everything.
It works because it is instantly relatable. The rhythm of the audio mirrors the endless tap and pay cycle of holiday shopping, turning financial stress into humour that feels light instead of heavy.
How Brands Can Use It
- E-commerce Platforms: Show checkout moments, order confirmations, or cart fills in a fun way.
- Retail: Highlight gift shopping moments, in store hauls, or seasonal must buys.
- Lifestyle influencers: Capture the chaos of festive errands and last minute shopping runs.
“Turn the Lights Off” Trend
It uses a clip of Jon Hamm dancing in a club with his eyes closed, stitched with moments that make influencers feel either genuinely euphoric or quietly reflective. The contrast between the carefree dance and the memory being shared is what makes it hit.
Many influencers are using it to look back on how much life has changed. Late night gaming sessions that used to run until sunrise. Partying just hours before a work shift. The trend captures that bittersweet feeling of growing up and realising some eras really are over.
How Brands Can Use It
- Entertainment and Gaming: Play into nostalgia for earlier phases of fandom or hobbies.
- Travel: Reflect on past adventures versus present day trips and responsibilities.
- Lifestyle: Highlight how routines, priorities, or habits change over time.
“Last Christmas” Trend
Wham!’s Last Christmas has made its annual return, but this time with a fresh visual twist. Influencers are dancing along to the chorus, timing their moves to the lyrics while showing off holiday outfits, festive looks, or vacation backdrops. The energy is light, playful, and unmistakably end of year.
The appeal is simple. Everyone knows the song, everyone feels the season, and the dance gives influencers an easy way to join the celebration without overthinking the format.
How Brands Can Use It
- Travel and Hospitality: Showcase festive getaways, winter destinations, or staycations.
- Fashion and Accessories: Feature holiday outfits, party looks, or statement pieces.
- Experiential Brands: Capture holiday events, pop ups, or year end celebrations.
What December’s Trends Mean for Your Brand
As the year comes to an end, December’s trends showed the power of reflection. From nostalgic audio to gentle self roast humour, influencers used these moments to look back with clarity and a bit of grace.
By working with influencers who understand context, timing, and tone, brands can close the year feeling relevant and carry that connection forward into what comes next.
Book a demo today to ensure your 2026 starts off right.
