CP Foods' 'Mission to Space': A Data-Driven Influencer Marketing Campaign

CP Foods Singapore Pte Ltd has built its reputation on quality and food safety. But in a crowded F&B market, standing out takes more than certifications. The brand’s antibiotic-free chicken met NASA’s Space Food Safety Standard, a rare recognition. The challenge? Turning this achievement into something consumers would notice, talk about, and trust.

To bring this message to life, CP Foods launched two influencer marketing campaigns—Mission to Space and Mission to Space 2. The goal was clear: build awareness, spark conversations, and do it all without overspending.

CP Foods partnered with our AI-powered influencer marketing platform that helps brands find the right creators, optimise budgets, and track real-time performance—all in one place.

The Challenges

Running a campaign like Mission to Space using traditional influencer marketing methods would have been slow, inefficient, and costly.

Brands often rely on manual influencer discovery, inconsistent pricing, and guesswork-driven execution, which makes large-scale, high-impact campaigns difficult to manage.

Finding the Right Influencers Takes Too Long

For a campaign like this, CP Foods needed influencers who could educate and engage, not just post. The right creators had to resonate with audiences who cared about food safety and quality.

But manually searching for influencers is time-consuming and unreliable.

Brands often spend weeks scrolling through profiles, checking engagement rates, and reaching out one by one—without knowing if the creators will actually deliver results.

Influencer Pricing Is Unpredictable

Even when brands find the right influencers, negotiating fair pricing is another challenge. Many creators set rates based on vanity metrics like follower count rather than actual performance, leading brands to overpay for partnerships that don’t generate meaningful engagement.

Without clear pricing benchmarks, influencer marketing turns into a guessing game, making it harder to allocate budgets effectively.

Scaling Without Losing Efficiency

Managing multiple influencers means handling contracts, deadlines, and content approvals.

Without automation, tracking deliverables and maintaining campaign consistency takes time and effort, leaving brands focused on coordination rather than strategy and growth.

Atisyreach’s Solution

AI-Powered Influencer Matching

Instead of spending weeks searching, AI did the work in seconds. We identified micro-influencers in Singapore who had real engagement and a direct connection to CP Foods’ target audience.

Creators were selected based on:

• Audience demographics to ensure the right fit
• Past campaign performance for proven engagement
• Authenticity and content style for maximum impact

Data-Driven Pricing for Smarter Budgeting

We eliminated overpriced partnerships by giving influencers real market benchmarks before they set their rates.

• CP Foods invested in influencers based on calculated engagement value, not just follower count.
• Budgets were allocated efficiently, ensuring cost per engagement stayed low
• Creators adjusted their rates based on market rate, making pricing transparent

Automated Campaign Management

Our platform streamlined the process with end-to-end automation. Instead of manually tracking influencer deliverables and timelines, AtisfyReach provided a centralised dashboard to manage everything efficiently in one place.

• Automated influencer onboarding reducing admin work
• Content review and updates were streamlined within the dashboard
• Deliverables were tracked in real-time

The Results

• 17.2% Average Engagement Rate by Reach, more than twice the industry standard of 5 to 8%.
• Cost Per Engagement dropped to $0.50, far below the industry average of $2 to $5.
• Cost Per Reach averaged at $0.08, delivering strong ROI.

Most brands struggle with influencer marketing because they rely on guesswork instead of data. CP Foods took a smarter approach.

AtisfyReach helped them find the right influencers, optimise their budget, and track performance in real time, making influencer marketing more predictable and results-driven.

Want to run an efficient, high-impact influencer campaign that delivers measurable results? Book a free demo here.