How Appnori Boosted ‘All in One Sports VR’ with AtisfyReach’s AI-Driven Influencer Marketing

Appnori, a South Korean company specialising in immersive VR/AR sports games, creates fun and engaging experiences for all ages. Their flagship product, All in One Sports VR, features 13 sports and offers an interactive, family-friendly experience, catering to both casual and dedicated gamers.

Facing a highly competitive gaming market, Appnori had just three weeks to launch an impactful campaign for All in One Sports VR, all while working with a set budget. Their goal wasn’t just to create buzz but to build a loyal player community for long-term success.

To ensure they met their goals, Appnori turned to AtisfyReach’s data-driven influencer marketing platform, which promised precise targeting, budget efficiency and optimised campaign performance within their tight timeline.

Challenges

Appnori faced several significant challenges in launching an impactful influencer marketing campaign for their VR game, All in One Sports VR. Entering a competitive gaming market meant competing with well-established players such as Nintendo Wii Sports, requiring innovative strategies to stand out.

Budget and timeline constraints

Achieving maximum return on investment while sticking to the budget demanded careful planning and resource allocation. Adding to the complexity was a tight three-week timeline to design and launch the campaign.

Player Loyalty

Appnori aimed to do more than generate initial awareness; their focus was on fostering a loyal and engaged community of players. Establishing a dedicated player base was essential to ensuring the game’s sustained growth and long-term success in the competitive gaming market.

Atisyreach’s Solution

Refined Influencer Research

Appnori faced a tight timeline and limited budget to find the right influencers. AtisfyReach’s AI-powered platform simplified the process by quickly identifying influencers whose audience aligned with Appnori’s target market. This allowed Appnori to secure impactful partnerships with influencers experienced in gaming content, without the need for extensive manual research or time-consuming negotiations.

Data-Driven Budget Optimisation

To maximise their budget returns, Appnori used AtisfyReach’s auto-budget optimisation tool. This tool dynamically allocated funds across platforms based on real-time performance data, ensuring the best ROI while staying within budget. By continuously optimising their spend, Appnori achieved efficient distribution and maintained engagement levels throughout the campaign.

Results

Optimised Campaign Performance

Appnori’s partnership with AtisfyReach optimised their influencer marketing efforts, delivering exceptional reach and engagement. Leveraging AtisfyReach’s data-driven solutions, the campaign surpassed industry benchmarks and maximised ROI in the competitive gaming market.

Cost per Reach

The campaign delivered impressive cost-efficiency, especially in terms of cost per reach (CPR). At just $0.11 per reach, it significantly outperformed expectations. Instagram, particularly through Reels, stood out with the most cost-effective results, achieving a remarkable CPR of only $0.07— almost 3 times lower than the average gaming benchmark.

Influencer Performance

Appnori successfully collaborated with a diverse range of content creators, ensuring effective audience connection. Mega influencers led the charge, with a 4.96% engagement rate (by reach). They emerged as the top performers, driving both visibility and engagement. In particular, influencers posting on Instagram achieved an outstanding engagement rate (by reach) of 5.34%, while YouTube followed closely with 4.87%. Both rates surpassed the average industry standard, highlighting strong performance on these platforms.