Imagine revolutionising an entire industry by introducing automation to a field that has long relied on traditional methods. That’s precisely what Atisfy envisioned when it was founded in May 2020 with a disruptive idea for influencer marketing. This vision led to the creation of AtisfyReach (an AI-powered platform for brands) and Atisfyre (an AI-powered platform for influencers), two pioneering platforms that harness AI and data-driven insights to redefine how brands and influencers collaborate. Four years later, this innovative company continues to push boundaries, driven by a talented team of visionaries, data experts, developers, designers, and marketers. And what a remarkable journey it has been – one characterised by impressive growth and ground breaking achievements that are truly worth celebrating.
After 4 years, Atisfy is serving numerous renowned clients in 29 countries, including the US, Southeast Asia, and Europe, while continuing to grow as a trusted partner in the influencer marketing landscape.
The Beginning: A Visionary Journey
At the core of Atisfy is a devoted leadership team determined to close the gaps in the digital advertising sector. Confronted with challenges unique to digital marketers, Atisfy’s leaders developed scalable solutions, creating Atisfy and its flagship products: AtisfyReach and Atisfyre. These platforms utilise advanced data analytics to optimise every campaign and influencer partnership for success.
An Innovative Lineup of Products
AtisfyReach: This integrated platform is designed for brands aiming to launch effective marketing campaigns. AtisfyReach connects influencers globally and across various platforms efficiently. The AI-powered precision of AtisfyReach simplifies the process of finding and vetting influencers, ensuring brands find the ideal match. Its data-backed pricing model and comprehensive campaign insights promise improved ROI, budget efficiency, and campaign success. This AI-driven tool embodies cutting-edge, advanced, precise, and sophisticated technology.
Atisfyre: This AI-based platform empowers influencers by connecting them with suitable brand collaborations. Atisfyre automates the matchmaking process, offering influencers personalised opportunities tailored to their niche and audience. It facilitates smooth negotiations and provides influencers with the tools and insights needed to enhance their brand partnerships and grow their influence effectively.
Leadership Reflections
Hersh Bhatt, founder and Chief Visionary Officer of Atisfy, reflects on the past four years in the marketing industry: “Atisfy emerged from a vision of a future where brands and influencers coexist within a shared economy, mutually benefiting each other. Now, four years later, that initial vision has become a reality of which we are immensely proud.”
CEO Francesca Ungaro adds: “These past four years have been marked by tremendous learning and excitement. When introducing something new to the world, the first challenge is convincing consumers to break out of their old habits. We invested significant effort in educating users on how the combination of data and AI can make influencer marketing simpler, more precise, and more effective. By shifting from predominantly manual or agency-based operations to an all-encompassing platform, we have earned their trust. The results are now evident, with a global and satisfied client base. I eagerly anticipate our future growth and further enhancement of Atisfy’s offerings.”
Navigating Initial Challenges
Atisfy turned the challenge of convincing clients to shift from traditional, manually intensive influencer marketing methods, which often relied on human judgment rather than algorithms, into a unique opportunity. By demonstrating the effectiveness of AI-driven influencer selection, Atisfy eliminated human bias and ensured influencers better aligned with brand identity. This approach also streamlined execution, making campaigns faster and more efficient. Moreover, leveraging data-backed insights improved ROI by providing accurate pricing and performance forecasts. Through these innovations, Atisfy not only overcame initial skepticism but also positioned itself as a trusted partner in transforming influencer marketing into a more precise, data-driven discipline.
Milestones and Achievements
Over the past four years, Atisfy has reached numerous milestones. Here are some notable ones:
- Global Presence: Operating in 29 countries, supporting campaigns on five major social media platforms: Instagram, Facebook, YouTube, TikTok, and Twitch.
- Format Diversity: Provides over 20 different campaign formats.
- Influencer Network: Houses a widespread network of influencers from 74 countries spread across six continents.
- Maximising Campaign Impact: Achieved costs-per-reach up to 6x below global benchmarks, optimising campaign performance and delivering exceptional results.
Awards and Recognition
Atisfy’s excellence has earned it several awards in recent years. Let’s take a look at a few significant ones:
- Most Inspiring CEOs 2020: Honoured for inspirational leadership promoting innovation and growth.
- Best Digital Service Providers in APAC 2020: Recognised for excellence in digital services throughout the Asia-Pacific region.
- Best in Game Marketing, Advertising, and PR 2020: Acclaimed for setting new standards in the gaming industry.
Global Team Growth
Starting with just two members, Atisfy has grown to a robust team of over 60 professionals across Singapore, Australia, India, and Indonesia. This diverse team includes visionary leaders, skilled data scientists, innovative developers, creative designers, and strategic marketers, all contributing to Atisfy’s dynamic growth.
Looking Ahead: A Peek into Future Developments
As Atisfy moves forward, the focus remains on enhancing offerings and further streamlining the influencer marketing experience with several strategic initiatives:
- Mobile App Release: We are excited to announce the imminent release of the Atisfyre android mobile app, a product of Atisfy designed for the influencer economy. This app has been rigorously tested and will soon be available to the public, enhancing user accessibility and interaction with Atisfyre’s core offerings.
- Expanding Our Influencer Network Building upon our extensive network of influencers, we are actively expanding to meet growing demand for niche influencers in fashion, travel, food and beverages, gaming, and medical fields. Our platform accommodates influencers ranging from nano to celebrity status, ensuring comprehensive solutions for all brand requirements.
- Expanding Our Footprint in Southeast Asia and Beyond Following a successful penetration and expansion in Southeast Asia, we are now experiencing increased traction in Malaysia, Vietnam, the Philippines, and Thailand. Additionally, we are witnessing significant growth in Europe, the USA, and Canada.
In just four years, Atisfy has evolved from a sophisticated idea into a functional reality in the influencer marketing industry. As the company looks ahead, its commitment to driving innovation, encouraging creativity, achieving data-driven results, and cultivating a collaborative ecosystem between influencers and brands remains unwavering.
CEO Francesca Ungaro aptly summarised this journey, stating: “Atisfy’s incredible successes over the past four years mark the beginning of our significant impact on influencer marketing. Through continuous strategic improvements, we expand possibilities, support brands, and influencers, and foster innovation. As we look to the future, we expect to foresee development of scalable solutions and sustained success.”
Atisfy’s journey showcases the power of future-oriented thinking, product precision, and relentless pursuit of excellence in the ever-changing world of influencer marketing.
We invite you to experience the future of influencer marketing and partner with AtisfyReach.
