When it comes to social media, being fashionably late is not an option!
Trends move at lightning speed, and staying ahead of the curve is your ticket to building a vibrant community, entertaining your followers, and sharing valuable insights.
To create videos that captivate your audience and get those clicks rolling in, you need to know what’s trending.
But let’s be real—who has time to chase every new fad? That’s where we come in. We’re here to help you spot what’s hot (and what’s not), so let’s dive into the latest trends lighting up our feeds this September!
Very demure
See the way I’m typing so softly? Very demure, very mindful, very cutesy.
Demure is an adjective that means reserved, modest and shy. But why is it blowing up on social media right now?
Jools LeBron, a TikToker and makeup artist with 1.9 million followers, bumped brat girl summer off its pedestal when videos of herself ironically being “very demure, very mindful, very cutesy” went viral. In her OG TikTok clip, which has 4.6M views, Lebron talks about her understated office look, explaining: “I don’t come to work with a green cut crease. I don’t look like a clown when I go to work. I’m very mindful while I’m at work. You see how I look very presentable?”
A slew of users added their own interpretations, including celebrities and major brands. From the White House to Hollywood stars, everyone is embracing the trend.
Jools is (rightfully so) enjoying partnerships with Netflix, Zillow and Lyft – who all very cleverly jumped in and collaborated with her right from the get go.
Demure celebrates a low-key, understated lifestyle. It applies to anything and everything you can think of how you dress, how you act – and you can easily make this trend your own.
It’s always a blast when fresh lingo pops up—you can twist it, tweak it, and make it fit perfectly with your vibe and content! Here are a couple of ways brands have shown their “demure” side.
@maybelline Our team keeps it #verydemure & #verymindful around the office! 💖 What Maybelline goodies keep you feeling #cutesy at work? Sound off in the comments!👇 Shop Lifter Gloss & Firework mascara on #tiktokshop today 🛍️ ✨ #demure #demuretrend #maybellineemployees ♬ original sound – Maybelline NY
@virginaustralia Very mindful, very demure 💋 #flightattendant #airline #verydemure #worklife #fyp ♬ original sound – Jools Lebron
Get ChatGPT to roast your feed
This one is fun! The “Ask ChatGPT to roast my feed” trend is taking Instagram by storm – mostly for the hilariously savage takedowns that are oddly insightful.
The idea is simple: take a screenshot of your Instagram feed, upload it to the ChatGPT app and prompt the AI to roast your entire account in just one paragraph.
The roasts (which cover everything from your photo choices to your bio) are usually witty and insightful, providing a unique way to showcase your personality. The roasts are usually spot-on, making it both entertaining and shareable on Instagram Stories. It’s an easy one to show that you don’t take yourself too seriously as the kind of self-deprecating humour goes a long way to making you appear more relatable and approachable.
@hellofashionmagazine Needless to say morale in the office is quite low after this x #chatgpt #chatgptroast #instagramfeed ♬ Jazz Bossa Nova – TOKYO Lonesome Blue
Starting To get That Itch Again
The “Starting To Get That Itch Again” trend on TikTok is all about the restless feeling of wanting to dive back into an old hobby or passion.
This one uses the song Creep by Radiohead, but it’s not creepy at all! It’s a great one for brands as you can highlight how your products or services can help reignite these interests with your social media followers. All you’ve got to do is share what itch your scratching – for example, a sportswear brand could create content around rekindling a love for running our outdoor adventures, while an art supply company might inspire people to pick up their brushes again or a tech company could feature gadgets that enhance a hobby like photography.
@nicofelich The urge to run another marathon keeps creeping in #foryoupage #foryou #run #running #runner #marathon #marathontraining ♬ Creep – Radiohead
@refybeauty we all know that type of itch 👀 shop 10% off everything now! #refybeauty #sale #makeup #refybrows #getyours #itch #itchtrend #trend ♬ sonido original – Chemita.14
Paging Dr Beat
And last but not least – it doesn’t seem like the “Paging Dr Beat” trend, otherwise known as “This trend but…”, isn’t going anywhere soon.
It’s relatively simple to jump on – TikTokers pick a fashion theme regarding their clothing style and showcase it. It can be anything from Disney princess dresses, work uniforms, dresses you never wear, Olympic fits, Halloween outfits… the list goes on. This cute TikTok from blogilates creator Cassey showcases how her designs have evolved during her years of business.
@blogilates Tbh never thought it would happen
♬ original sound – Paris Brett
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