For the second consecutive month, we’re excited to help you navigate the latest trends in the social media landscape.
We’ve curated a list of the hottest content, so that you can stay ahead of the curve without the hassle of sifting through countless feeds and accounts.
Without further ado, let’s dive into the trends that are sure to enhance your brand’s success this October!
October 03, 2024
The Running From The Police trend
Imagine you’re sprinting away from the police in dramatic slow motion, but then—wait—you overhear them on the radio, and they’re giving you a compliment! You pause mid-escape, strike a pose, because who can resist a flattering description, right?
That’s the essence of this TikTok trend, where people humorously depict what would stop them from running from the police—often something like “suspect is incredibly stylish” or “has a great smile.” Using the classic ’80s track Died in Your Arms by Cutting Crew, the song builds up to that moment of realisation, making it perfect for this comedic, slow-motion scenario. It’s relatable, funny, and a hit with TikTok creators who overlay witty texts about their standout traits that halt their escape.
Brands have been jumping on this trend using captions like “When you’re running from the police but hear them say, ‘suspect is notorious for creating viral social media content’” or “When I’m running away from the police and they say suspect is a social media manager of a really funny TikTok account”.
@rootsmarketingagency Genuinely if creating viral content was a crime… lexi is going to jail 🤷🏼♀️ @Lex #socialmediaagency #socialmediamarketing #workhumor #runningfromthecops #socialmediamanager ♬ original sound – Charles Mantaghi
@socialhit_ If being funny was a crime, then cuff me officer 😎 #socialmediamarketing #socialmediamanager #workmemes #tiktokagency #marketinghumor #officememes ♬ original sound – Charles Mantaghi
This and Yap
The “This and Yap” TikTok trend is the ultimate vibe for turning everyday moments into something fun and relatable. set to the perfect remix of Apple by Charli XCX and Supercut by Lorde—it’s perfect for brands who want to showcase casual office life in a playful way.
Imagine this: your team grabs their morning coffee, and boom, you slap on the text “Coffee and yap.” It’s like saying, “We’re all about getting stuff done, but we’re having fun while we’re at it!”
It doesn’t have to be all about the office though, brands can pair their products with feel-good moments. A café could show someone enjoying their morning brew at sunrise with the classic “This and Yap” vibe. Fashion brands? Show off new clothes. If you’re a travel brand, you can show off a beautiful destination you have a deal on or flights to.
It’s all about making your product part of that sweet, simple joy that everyone loves to share.
@wingstopuk Nothing like a good catch up 😌#wingstopuk #wingstop #fyp #flavour #trend #relatable ♬ original sound – wingstopuk
@british_airways Our favourite place to yap ✈️🌎 #BritishAirways #ThisAndYap #Yap #WindowViews #TravelTok ♬ apple x supercut ft lorde – jevan
Do You Know You Have 30 Minutes?
Feeling the pressure of time? This catchy TikTok sound, featuring a reality TV superstar, is your new best friend! It’s all about those relatable moments of panic when you’re running late or struggling with “time blindness.” Think hilarious POVs of getting ready in a frenzy!
Brands are jumping on this wave too, using it to highlight urgent deals and fast-paced behind-the-scenes moments—imagine a fashion label racing to launch a new collection, a skincare brand showcasing the mad dash to prep for a big event with their products or a makeup brand demonstrating a quick glam look using their latest collection.
With its high-energy vibe, this trend is perfect for creating fun, engaging content that makes you feel the rush.
@skyscanner No flights were missed in the making of this video 🙏🏻 #TravelTok #TravelInfluencers ♬ love island is messyyyy – quinta
@nyc_ferry like hellooo just ride the ferry and see them all at once ⛴️🤷 #doyouknowyouhave30minutes #nycferry #trending #viral #nyc #newyorkcity #thingstodoinnyc #visitnyc #nycview #nyctiktok #newyorker #fyp #nycfyp ♬ love island is messyyyy – quinta
@stayitk better hurry on up #stayitk #stayitkskincare #itkskincare #skintok #doyouknow #doyouknowyouhave30minutes #trend #trending #pimple #pimples #acne #acnetreatment #skincare #skincareadvice #acnetreatment #skincaretips #fy #fypage #fyppppppppppppppppppppppp ♬ love island is messyyyy – quinta
When Gen Z Help Write The Script
This hilarious trend has exploded across social media, featuring middle-aged employees reciting Gen Z slang with a totally deadpan expression and absolutely no clue about what they’re saying. It’s a recipe for comedy gold!
The trend kicked off with Currys, and it quickly went viral as brands like Northumberland Zoo, historic hotels and even universities are jumping on the bandwagon.
Each video showcases these employees using terms like “no cap”, “lit,” or “slay”. Totally hilarious.
If you’re going to try this one out, location-based brands work the best – e.g. universities, zoos, stores, hotels – because there’s more opportunities for shots in different locations.
@beamishmuseum This is slay #genz #slay #demure #fyp #viral #genzlife #sweet ♬ original sound – Beamish Museum
Effortlessly jump on trends with AtisfyReach, where launching a campaign and finding the right influencers is fully automated and hassle-free.
