Running a successful gaming YouTube influencer campaign requires more than just picking the right gamer or streamer—it also depends on the length of the content.
In the world of YouTube, where gaming content thrives, understanding how long your videos should be is key to keeping audiences engaged and driving results. Whether it’s epic gameplay sessions, quick unboxings, or hilarious highlight reels, finding that sweet spot in video duration can make all the difference in keeping viewers hooked and the YouTube algorithm happy.
There’s no cheat code for how long an influencer campaign should last. It’s like levelling up in a game—you need time to grind, test out strategies, and refine your skills. Just as you wouldn’t rush through a game to reach the final boss, you shouldn’t rush your campaign.
The key to scoring big results is to invest enough time to build momentum and optimise your approach.
As for what that actually looks like? For a YouTube gaming campaign, start with YouTube Shorts to build excitement, then release long-form videos for in-depth content. Include live streams for real-time engagement and wrap up with more Shorts and videos.
Before we geek out over content lengths, let’s quickly touch on why this matters so much:
- Audience Retention: You want people to stick around until the end of your video, right? Keeping viewers engaged for the full length boosts watch time, which YouTube loves.
- YouTube Algorithm: YouTube’s algorithm favours videos that keep viewers watching longer. This means more visibility, more views, and more chances for your video to go viral.
With that in mind, let’s break down the ideal lengths for the different types of gaming content you might include in your campaign.
Why Content Length is a Game-Changer
1. Shorts
YouTube Shorts are your go-to for grabbing attention with quick, captivating bites of content.
Perfect for building buzz, these snappy clips can tease upcoming videos, showcase epic gameplay highlights, or deliver fast insights.
Keep them fun, fast-paced, and engaging to hype new releases, share sneak peeks, or run mini giveaways.
Content type:
- Quick tips
- Highlights or epic moments from gameplay.
- Tease longer content/upcoming releases
- Announce giveaways
- Updates
Ideal length:
- Under 60 seconds, preferably 15-30 seconds to maximise retention and engagement.
2. Video
Longer videos are your secret weapon for diving deep into the game with epic guides and reviews.
Team up with influencers to craft a series or episodic content that keeps viewers hooked week after week.
Whether it’s detailed tutorials or thrilling gameplay reviews, tailor your content with expert tips and entertaining commentary to make every minute count.
Think of it as your chance to go on a grand adventure with your audience, exploring every nook and cranny of the game together.
Content type:
- Gameplay walkthroughs
- Game reviews
- Tutorials
- Unboxings
- Game-related discussions
Ideal length:
- For gameplay and reviews, aim for 8-15 minutes, since YouTube favours videos longer than 8 minutes for ad revenue opportunities.
- Tutorials or unboxing videos can stay around 5-10 minutes, offering viewers concise but valuable insights without overstaying their welcome.
3. Live Stream
Streams are your ultimate tool for live-action excitement and community building.
Dive into real-time interaction with your viewers during game launches, content drops, or epic events.
Make it a party by encouraging comments, donations, and even in-stream voting to let your audience drive the action.
Collaborate with fellow gamers or brand representatives for a multiplayer experience that widens your reach and adds extra flair.
It’s all about creating a dynamic, interactive experience where every viewer feels like they’re part of the action.
Content type:
- Live gameplay sessions
- Q&A sessions
- Live reviews
- Community gaming nights
- Charity streams
- Exclusive first look at new games
Ideal length:
- 1-3 hours, depending on the game and audience engagement levels.
Start your campaign today
AtisfyReach offers a variety of promotional options for YouTube, including videos, shorts, and live streams, all tailored to fit different styles of gaming content.
Whether you’re a newcomer to influencer marketing or planning your first YouTube gaming campaign, our platform makes it easy to craft the perfect strategy. Our team of experts will guide you in creating a campaign template that targets your ideal audience, ensuring your content reaches the right viewers at the right time.
With options for long-form videos, bite-sized shorts, or interactive live streams, AtisfyReach helps you connect with your audience in ways that maximise engagement and impact.
Ready to get started? With the right content, length, and tools, your gaming influencer campaign is about to hit the leaderboard!