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Influencer marketing isn’t just about flashing your products on social media and hoping for quick sales. It’s about connecting, engaging, and getting people excited about your brand. There are two big players in this game: content creators and affiliate...
For the second consecutive month, we’re excited to help you navigate the latest trends in the social media landscape. We’ve curated a list of the hottest content, so that you can stay ahead of the curve without the hassle of sifting through countless feeds and...
Running a successful gaming YouTube influencer campaign requires more than just picking the right gamer or streamer—it also depends on the length of the content. In the world of YouTube, where gaming content thrives, understanding how long your videos should be is key...
Ready to dive into influencer marketing but unsure where to start? No problem! The key to success lies in selecting the right platform that matches your target audience, industry, and content style. Here’s the catch—not all social platforms are built alike. To truly...
When it comes to social media, being fashionably late is not an option! Trends move at lightning speed, and staying ahead of the curve is your ticket to building a vibrant community, entertaining your followers, and sharing valuable insights. To create videos that...
The question of how much to pay an influencer is one that many brands grapple with. Traditionally, influencer fees have been based on audience size, with pricing dictated by follower tiers. While this method has been the standard for years, it’s increasingly clear...
In the dynamic digital marketing arena, navigating the labyrinth of influencer pricing metrics like CPM, CPI, and CPE can be a daunting task. Understanding these metrics is fundamental for businesses aiming to maximise their ROI on influencer collaborations....
In influencer marketing, an unexpected trend is taking centre stage: the rise of lo-fi content. This unpolished, authentic approach is reshaping how brands connect with audiences, particularly in Southeast Asia and India where 72% of Southeast Asian consumers prefer...
In a landscape where 86% of beauty and fashion brands are integrating influencer marketing into their strategies(1), leveraging data has become indispensable. Brands that utilise data-driven approaches are six times more likely to see profitability year-over-year...
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