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It used to be simple. You reached out to an influencer, asked for a rate, and decided yes or no. Today? Influencer pricing feels more like reading a menu with no prices. Everyone’s charging something different. The same post type could cost S$200 or S$2,000 depending...
You scroll past a sponsored post and think, “There’s no way this cost less than a thousand dollars.” When contemplating influencer marketing rates, you're probably right. If you’ve ever been on the brand side, you’ve likely had that moment of sticker shock. An...
June didn’t overthink it. It was loud, fun, and refreshingly direct. Audios came with an attitude. Edits came with speed. Content leaned into whatever made people stop and feel something. It could be a dramatic “No,” a confident outfit change, or a cheeky growl paired...
If you’ve read our last article, you already know one thing: micro-influencers are not one-size-fits-all. They need to be matched to your goals, your audience, and your expectations if you want real results. But that’s just the beginning. Because once you stop seeing...
It seems so simple, doesn’t it? Find a few influencers with a decent following, like some micro-influencers, send them your product, and watch the sales roll in. That’s the dream many brands buy into when they first dip their toes into influencer marketing. And it...
We couldn’t help but wonder—if April was about soft feelings and quiet moments, is May about turning the volume back up with new trends? There’s a new energy in our feeds this month. One that feels more direct, more expressive, and definitely more fun. ...
“If I only need 10 influencers, why am I being asked to select more?” It's the kind of question we hear a lot—especially from brands trying out AtisfyReach for the first time and looking to keep some control instead of going fully AI. On the surface, it sounds like a...
In the world of influencer marketing, AI gets all the applause for picking the right influencers. And to be fair, it's a pretty impressive party trick—matching brands with influencers who check the right boxes, speak to the right audience, and look good doing it. But...
We couldn't help but wonder: in a world desperate for connection, could April’s trends be the love letter brands and audiences have been waiting for? March left us parched—a "Great Meme Drought" that made even the driest humor feel like a desert oasis. But April?...
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