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Leave your doubts at the door – influencer marketing isn’t just thriving; it’s absolutely booming. The numbers don’t lie. In South East Asia alone, influencer ad spend is set to hit a whopping USD $790.60 million in 2025 – proof that brands worldwide are hungry for...
It started as a quirky fictional holiday from Parks and Recreation, but now Galentine’s Day has turned into a full-blown cultural moment where we toast to our besties and shower ourselves with the kind of love we usually save for others. Forget candlelit dinners...
Love is officially taking over our feeds – heart emojis, sweet treats and pink vibes everywhere! With Valentine’s Day around the corner, TikTok and Instagram are buzzing with everything from swoon-worthy desserts to the trendiest outfits, cozy stay-at-home ideas...
So, you’re ready to launch an influencer campaign that’ll turn heads, drive engagement, and make your brand unforgettable. But before the content hits the feed, there’s one important step to nail: the campaign brief. Think of it as your blueprint for success – a...
The holiday chaos might be over, but effective post-holiday marketing strategies can ensure your brand stays front and center in the new year. Your audience might be in recovery mode, but it’s the perfect time to keep the energy high and kick off the year...
January is here and with it comes that contagious new year, new me energy. As your audience vows to hit the gym, save for their dream trip, or finally take self-care seriously, there’s one thing they need: a little nudge to keep those promises. Enter your brand,...
Think every platform offering influencer data is your golden ticket to successful campaigns and perfect brand-creator matches? Time for a reality check! While many platforms promise the world, most are using scraped data – that’s just surface-level, public...
The holiday season is the ultimate time for brands to shine, and influencer campaigns can bring that sparkle to life. Think about it: Christmas is more than just a season—it’s an emotion, a celebration, and an opportunity to connect with audiences on a deeply personal...
Influencer marketing is way more than just finding someone with a pretty face or a big following to represent your brand. Here’s the thing: when you’re making choices based on appearance or popularity alone, you’re diving headfirst into biases that could derail your...
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