November 2025 TikTok and Instagram Trends for Brands

As the holiday season is here, audiences scroll with purpose. They are looking for gifts, inspiration, and brands that feel current. November’s trends reflected this shift, blending festive energy with playful audio moments, bold transitions, and confident reveals that helped influencers grab attention fast.

For brands, this timing matters. People are more open to discovering new products and more willing to engage with content that feels fresh and relevant. Stepping into these trends helps your brand show up in the places where decisions start, long before the final checkout.

“Dinner is Served” Trend

Just in time for the holidays, this audio has taken over social media in the funniest way.

Instead of showing actual food, influencers reveal essentials on their plates. It could be daily necessities, piles of work documents, skincare essentials, or must-have gift ideas for Christmas. The tone feels classy but the punchline is chaotic, which makes it perfect for the holiday season.

How Brands Can Use It

• Product Brands: Present best sellers, gift sets, or new arrivals as the “main dish.”
• Food and Beverage: Play along by serving your actual product after a cheeky reveal.
• Lifestyle: Feature gift ideas on a plate that help people during the holiday season.

“Are You Looking for Someone?” Wicked Audio Trend

With the new Wicked movie hype, this Instagram audio is gaining momentum. The line “Are you looking for something? Or someone? Oh, hello.” has become a clever way for influencers to introduce themselves, their work, or something they want viewers to notice.

The format is simple. The audio plays, the camera pans or cuts, and the reveal appears right on the word “Oh, hello.” It feels theatrical, fun, and perfect for spotlighting anything that deserves attention.

How Brands Can Use It

• Service Providers: Nail techs, hairstylists, trainers, or designers can step into frame as the “someone” viewers are looking for.
• Retail: Use the audio to reveal a new collection or a product that deserves a dramatic entrance.
• Local Businesses: Showcase your team, your storefront, or a signature service in a playful way.

“What’s in My Bag” Video Game Drop Trend

This fun twist on the classic “What’s in My Bag” trend uses a video game style audio where items fall from above like loot drops. Influencers stand under the frame and try to catch each item as it drops into their bag, creating a playful mix of chaos and skill.

Everyday items like lip gloss, snacks, chargers, or clothes fall from the sky, and the influencer scrambles to grab them.

How Brands Can Use It

• Tech and Gadgets: Feature accessories like earbuds, portable chargers, or phone cases as falling must haves.
• Beauty: Drop mini products, travel sizes, or makeup essentials into the influencer’s bag.
• Sports and Lifestyle: Feature fitness accessories, on the go essentials, or hobby items that “drop” into the scene.

“Social Girls” Trend

You know it’s coming. The synced up walk, the ring light in one hand, and the tiny fuzzy microphones in the other. When this audio starts, it can only mean one thing. The social team is on the move. Influencers are using this trend to announce their arrival before filming someone or something, turning the moment into a playful warning that content is about to happen.

The humor comes from the “brace yourself” energy as the group approaches with full confidence and matching strides.

How Brands Can Use It

• Corporate and Employer Branding: Introduce your social team or show behind the scenes chaos before filming.
• Retail: Use the walk to highlight new arrivals or a seasonal section in store.
• Education and Training: Show your media, marketing, or creative students in full content influencer mode.

“CHANEL” by Tyla Trend

Tyla’s “CHANEL” is dominating feeds this month. The beat has become the perfect cue for influencers to drop into a new look, a fresh makeup reveal, or a location switch. Some keep it simple with a clean dance moment. Others use the rhythm to pull off a sharp transition that lands right on the bass.

It works for slow motion shots, outfit swaps, mirror clips, and any moment that deserves a little style and swagger.

How Brands Can Use It

• Fashion: Time outfit transitions or outerwear reveals to the beat drop.
• Beauty: Use the audio for makeup changes, glow ups, or texture close ups.
• Travel and Hospitality: Reveal a hotel room, rooftop view, or destination scenery on the drop.

“You Can’t Tell Me What to Do” Trend

The line “You can’t tell me what to do, you ain’t my mother” followed by “Yes, I am” has turned into a playful call out moment on TikTok. Influencers use it to highlight a clash between what they want to do and what they know they should do. The punchline lands when the “mother” figure steps in, whether that is a person, a habit, or even an object.

Use it for self discipline moments, friendships, pets, or anything that feels like it has authority over their lives.

How Brands Can Use It

• Health and Wellness: Use the audio to show healthy habits calling someone out, like hydration, supplements, or workout reminders.
• Apps and Tech: Feature features like notifications or productivity tools stepping in as the voice of reason.
• Education and Training: Highlight instructors, coaches, or course modules guiding learners back on track.

What November’s Trends Mean for Your Brand

This month proved that holiday social behaviour drives real impact. Audiences are primed to discover, compare, and shop, and November’s trends helped influencers showcase products in fun and memorable ways. 

The right trend, paired with the right influencer, can influence awareness and shape what ends up in someone’s cart.

Book a demo today and see how your holiday campaigns can go further with the right partnerships.